Influencer Marketing: 6 Statistics That Will Blow Your Mind!

By Author: Manoj Upadhyay
Total Articles: 38
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Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands to reach new audiences. As more users joined social media platforms like Facebook, YouTube, Instagram, Pinterest, Snapchat, and Twitter, many of them became content creators themselves, curating and crafting their own stories, photos, and videos for others to see.
 
This is how social media influencers were born, and quickly attracted the attention of marketers. As social media continues to become a more integrated part of our lives, influencer marketing has exploded. Today, people are turning to their favourite Instagram models, Twitter personalities and YouTube stars for advice and recommendations on purchasing decisions.
 
These influencers are trusted by millions of consumers, and marketers are paying attention. Today, influencer marketing is more accessible and measurable than ever before, and more marketers report finding it effective in achieving their goals.
 
Interest in influencer ...
... marketing has only raised, which means a lot of research has been conducted which has produced interesting statistics. So, let’s take a look at some of the most interesting influencer marketing statistics.
 

70% Teens Trust Influencers More Than Traditional Celebs

 
Teenagers today feel that influencers are more authentic than celebrities when it comes to purchasing products. It's extremely difficult for brands to build the same level of trust influencers possess, but thanks to influencer marketing that trust is transmitted to your brand. So much so that 4 in 10 millennial subscribers say their favourite influencer understand them better than their friends.
 

86% Women Use Social Media for Purchasing Advise

 
This statistic should be important to any brand that either has women as their primary target audience or within their scope of ideal customers, for example, beauty and skincare brands. And this behaviour is growing as 45 per cent of women claim to be more active on social media than they were just 2 years ago.
 

49% Consumers Depend on Influencer Recommendations

 
This statistic demonstrates the growing importance of social media influences for brands to connect with their audiences. Not only do 49 per cent of consumers depend on influencer recommendations but 40 per cent had purchased something after seeing it on Twitter, YouTube or Instagram.
 

Influencer Marketing is the Fastest-Growing Online Customer-Acquisition Method

 
More brands are hopping on the influencer marketing train. It's becoming more important than ever to build relationships with influencers who resonate with your brand and to create campaigns, which are aligned with the values of an influencer's followers.
 

57% Fashion and Beauty Companies Engage in Influencer Marketing

 
Fashion and beauty are industries that rely heavily on influencer marketing as organic growth for brands has become more challenging without advertising and amplification. In this sector, 57 per cent of companies now use influencers as part of their marketing mix while 21 per cent are planning to add this to their strategy in the coming year.
 

63% Marketers Intend to Increase Their Influencer Marketing Budget in the Next Year

 
Marketers clearly see how lucrative influencer marketing can be to a brand - when it's done correctly. Nearly 63 per cent of businesses who do budget for influencer marketing intend to increase their spending over the next 12 months, with 17 per cent expecting their influencer marketing spend to remain the same.
 
The influencer marketing game is stronger than ever and is definitely here to stay. There’s a flood of influencers on the market. Some of them are doing it for the money, some of them just want their voices to be heard. While it is a challenge trying to find the right influencer for your niche, once you do, you can only go up from there. If you’re uncertain about whether or not you should go in for influencer marketing, look at the numbers those influencer marketing stats provide!