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Improve Search Engine Ranking
Search Engine Ranking is getting a lot of notoriety lately and for good reason. The front pages of Google, Bing, Yahoo, and the like are the online equivalent of a Super Bowl Ad. Although they cost significantly less, they are the most notable and prestigious advertisements available in their medium. High search engine rankings also connect you directly with your target audience in a way not seen in traditional advertising. Search Engine Optimization (SEO) helps you improve your search engine rank through, as the name implies, optimization of your site for search engine friendliness and visibility. This optimization relies on three interrelated factors: technical formatting, content, and popularity.
The full technical how-to of SEO has too much breadth to be fully covered in one article, but there are some basics everyone starting up an SEO campaign should know. Foremost, SEO-enabled pages should have a sitemap, unique page titles
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