Marketing Automation Facts 2020: The Stats List You Need To Know

By Author: Marya Lizabeth
Total Articles: 42
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Are you using marketing automation to automate your business workflows for better productivity?

If not, now is the best time.

Marketing automation is gaining popularity in the business landscape because they help to automate some of your most time-consuming and repetitive tasks giving you enough extra time to focus on other important business tasks.

Integrating the latest marketing automation tools into your business means increasing sales productivity, reduce overheads, and scale your business with fewer resources.

How Marketing Automation Is Helping Businesses To Grow?

MA has proved to be very beneficial for businesses, especially B2B marketers. But don’t just take these words, we have stats to prove. Following is the list of the best marketing automation statistics that will prove why it is the next hot trend in the marketing landscape.

Important Marketing Automation Statistics

To help you better understand why MA is good for your business workflows, here is the list of most important statistics that you should know ...
... if you are into B2B marketing or have a business.

Let’s dive in:

1. More than three-quarters of businesses use marketing automation

The Stats of Marketing Automation Survey has shown that 75% of the companies use MA one way or the other. The data shows that automation tools are already part of the vast majority of brands and marketing strategies.

2. 53% of the B2B organization Implement Marketing Automation

More than half of the B2B marketing professionals have already started using MA. It’s because they have experienced significant growth in their sales pipeline after using MA.

3. Nearly 90% of Agencies Believe that Marketing Automation Strategy Works
This is a remarkable percentage, isn’t it? That means MA is really doing wonders for the businesses. So, make sure you are part of this 90% who are at advantage and not among that 10% who are behind.

. 63% of the Marketers Are Increasing MA Budget

The biggest reason why B2B marketers and other businesses use marketing automationis a 61% improvement in lead generation, followed by a 47% increase in sales revenue.
This is why marketers are planning to increase their MA budget. That’s why it is expected marketing automation market size will reach 7 billion dollars by the year 2023.

5. Marketing automation Can Save You Up to 30% Money

Customer support is a critical factor for customer retention and businesses around the world spend more than 1 trillion dollars on their customer support.
However, after chatbots are not taking over the customer support, saving up to 30% of the total business cost.
According to the recent marketing support, 50% of the businesses have integrated chatbots into their business already. 85% of the companies will have chatbots to provide quick and instant customer support by the year 2023.
Chatbots are really useful to provide first-class customer support to your customer and keep them happy.
These facts and statistics show that marketing automation is the future of B2B marketing.