Advertising And The Heroes Of Agriculture Marketing

By Author: Ads Agency
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More often than not, the Indian advertising space if predominantly occupied by the FMCG industry. It is after all India's fourth largest sector valued at USD 52.75 billion in 2018, with a 28% CAGR through 2018 to 2020 (according to Statista.com). However, did you know India’s largest sector, which employs about 58% of India’s population is not getting the advertising limelight it deserves! We are talking about India’s agricultural market, whose Gross Value Added along with forestry and fishing is estimated at USD 276.37 billion.

It is noteworthy to mention that the agriculture Industry year on year contributes to 17% of India’s GDP. We therefore see that the agricultural market is the biggest contributor to national growth, and ironically its marketing potentially has not been fully tapped into. Gladly among a plethora of agencies out there across the country, there are a few mavericks. Take Eggfirst Advertising for instance, a Mumbai based Ad agency, which has taken up the task of digitally marketing various agro brand like UPL, Rallis India, Sulphur Mills, Bayer, Indofil, Mahadhan to name a few.

Eggfirst ...
... has supported these agro brands with various digital marketing initiatives like handling their social media account, creating and publishing digital TVCs, Search Ads, SEO optimized content, etc. Eggfirst has also designed IndiFirst – India’s only Indic digital advertising & technology suite, designed especially to help Agro marketeers to achieve branding and performance goals via compelling multilingual content. IndiFirst has helped agricultural brands do more than just communicate with their audience. It has helped build communities online that serve the interest of both, the brand and its audience alike.

These initiatives have started getting noticed and even gaining momentum, especially after Eggfirst was awarded The Most Admired Agency in Rural Marketing in 2018 and for Excellence in Digital Transformation In 2019 by the Asian Leadership Forum & Awards. Today, even with the market slowing down, Eggfirst is still at the top of rural marketing & communication, when you consider that in the midst of the pandemic, the agency has moved into a bigger and swankier office.

All thanks to its strategy in rural marketing, which is paying off consistently because the Agricultural industry in India is a juggernaut of a market, which even a worldwide pandemic can’t seem to significantly take hold of.

Full digital marketing agency in mumbai provides digital as well as advertising services like lead generation, branding, media awareness thorugh social media, website design & development.