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Reader Centred Approach To Effective Communication
To make the written communication effective, the method of information shared should be engaging. It should also help the reader connected to the message and to be easily comprehended, and provide a clear key takeaway.
In short, through the written material the writer should be able to accomplish:
- To attract the attention of the intended readers
- To hold the reader’s attention
- To make them understand the messages in the article
- To help them take the appropriate action
- To help them with the clear and concise takeaway points
The written message should have a clear and effective way of distracting the focus of your reader's reactions to the content. It is the readers who decide if the content is interesting, feel connected, and care for what is the writer is trying to tell. The reader is the ultimate judge to decide if the content is influential to what they think, feel, and do.
Tips for creating reader centred article
1) The reader centred approach is to write for your readers and not for yourself. It is not simple as we might think, as it is easy to slip into ...
... writing something that works well for us which may not for our intended readers. It could be largely based on their knowledge, attitude, skills, and experiences. We should make a deliberate effort to see the content in the way the reader could.
This is done by understanding a few key points such as:
- Purpose of the material – You are aware of the content but you need to make sure your readers will be able to figure it out accurately.
- Familiarity with the subject – You readers might have limited knowledge of the content of your material.
- Comprehension of the content – When your reader has poor reading skill and find it difficult to comprehend, they lose interest. For this, you need to ensure that the content is written in simple language to help the reader read and comprehend it comfortably
2) It is false to think that educating your reader by providing information that you think they need. It will not change the way they think about the topic. Instead of focusing on what your reader should know, try to focus on what you want them to do. It will encourage you to look at things from the reader’s point of view and motivate your readers to take the appropriate action.
3) Provide insights into what readers need by observing the settings and manner in which your written article will be used. Here, use the psychology of the shop keeper who keeps the chocolate and toys on the lower rack for the better reach of children. Try to include the content rightly for the readers to notice, understand, and use the material appropriately.
4) Set your writing and design to attract the readers who are less attentive, less knowledgeable, and less skilled at reading. It helps to reach a larger proportion of the audience.
- Start your paragraph with your key takeaways. It helps your reader quickly grasps essential information.
- Bullet main points out to signal their importance for the better understanding by the readers.
- Bold important information in your content to ensure it is not missed by the reader.
5) Seek advice and help from the intended readers on the topics and how to write it down. Check with your readers directly on how well you have written the content. You can get help for refining your content, right sequences to be used, try to find more information in culturally sensitive areas, and potential misunderstandings. Getting feedback also helps in identifying the potential barrier.
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