Promote Your Business With Digital Ads Of Different Types

By Author: Mohit Arora
Total Articles: 18
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No business can reach ultimate success until it starts an advertising campaign. Nowadays, digital advertising has become a more effective option for most of the businesses. Whatever be the size of your company, you need to publish ads to spread your business name and promote your products/services. There are different techniques of advertising your business online, and you need to apply them based on the choice of digital ads.

Now, you can have a look at the digital ads of diverse categories.
As you make a deal with an Ad Agency In Delhi, you will learn about those digital ads.

Search Engine Marketing- The Most Commonly Chosen Advertising Options

A comprehensive SEM campaign comprises PPC ads, for which you have to create accounts, build customized ads, and check metrics.

You can find PPC of two types. One of them is the Google Search ad, which becomes visible to users entering the relevant keyword into the engine. It is the focus-oriented ad found at the top part of the SERP result. Another one is the display ad, and it becomes prominent to customers who have a chance to buy a product. With display ads, you can make your brand name popular to the target viewers.

Ads On Social Media Platform

Social media enables you to display different types of ads. You may leverage benefits from advertising your products and services on YouTube, LinkedIn, Facebook, and Pinterest. Create new leads, drive more sales, and develop brand awareness with your social media ads.

However, Instagram and Facebook are presently in the leading positions to gain the attention of social media marketers. Create attractive advertisements with Facebook’s Ads Manager and combine them easily with Instagram ads. Thus, publish your ads and track the performance of your marketing campaign. We think that it is best to use more than one social platform to reach several target customers. Organic social ads play an important role in building brand loyalty.

You will start receiving feedback from your potential customers. Marketing professionals also know the way of choosing the right social media platform based on your business niche.

Video Ads

These ads will appear in front of your target audience while they are watching their favorite videos. You may invest in YouTube video ads and Facebook video native ads. Some brands integrate their ads into others’ videos, while others create short promotional videos.

For the second choice, the most challenging step is to create a highly intriguing video. You have a very short time to catch the attention of viewers. Although it is time-consuming to create video advertisements, you will get a high value from them. You may use both music and voiceover for your ads.

Native Advertising

It is much similar to what we find with display ads. But, native ads are deliberately placed advertisements targeting the right audience. These native ads are also of different types-

• Search ads
• In-feed
• Recommendation widgets
• Promoted listings

Moreover, you need to create your native ads based on the purchase history and online activities of your potential customers.

To start your ad campaign, you can get in touch with WorkLooper Consultants Pvt. Ltd, the prominent Advertising Agency In Delhi. This reputable company has the best professionals to make your advertising program successful.