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Why Should You Consider A Small Menu For Your Restaurant?
There was a time when multi-page menus were the hot deal and every restaurant had them. Now, the menus are becoming much more concise, small and to-the-point. This change has been fueled more because of COVID-19. Restaurants that had their inventories stocked up at the beginning of March 2020 have already suffered huge losses by the time restaurants opened up again. Even after dine-in has resumed to its normality, there is still a decline in customers due to which restaurateurs are opting for cost-saving options such as removing high-costing and lower margin items from the menu.
Changing the menu was quite expensive in the past because of the printing rates every time something needed to be added or removed. But since a lot of venues have started using digital restaurant table menu for enhanced convenience and safety, such changes can be done with a few clicks. Even though you may be reluctant to take this step, it has lots of benefits for your business that you cannot overlook.
Some of them ...
... include-
Defined concept
You and your customers can get more clarity on the concept of your restaurant when the menu is smaller. You can strike out all the extra items other than the best ones that highlight your chef’s skills and thus stand out from your competitors based on your USPs.
Reduced labour costs
When your menu is large, you need a large number of people to prepare the dishes. This increases your labour cost to a great extent which gets cut out when the menu is shrunk to only a few items. Lesser labour will also help you maintain more social distancing at your place.
Better customer experience
Customers checking out your digital restaurant table menu are much likely to get confused when they to scroll through lots of dishes. Also, not being able to choose your meal is very unappetizing. So, a smaller menu will give them lesser options from which they can make a good choice very quickly.
Lesser food wastage
Fewer dishes on the menu means lesser ingredients to track. Also, you don’t need to order anything in large quantities. So, the amount of food waste generated will be much lesser than before. This makes a small menu a much more economic choice.
Improved efficiency
Your kitchen will be able to handle the orders much better when there are lesser items on the menu. The preparation will be quicker and it will be easier to make customizations. Also, much attention can be given to deliciously preparing fewer items.
Easy online ordering
Your dine-in, delivery and takeaway ordering process will be much more streamlined with limited options. Also, the customers will be able to navigate through your digital restaurant table menu in a much easier way, using their smartphones as well because larger menus take longer to load.
So, now you know what you need to do for getting a clear business process in the middle of the pandemic to enhance the experience of your staff and customers.
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