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How To Design A High Converting Landing Page
Although designing a landing page isn’t an uphill battle, the process itself needs some work and time. You need to design a landing page that offers consumers what they want. Well, this means you have to go beyond the norm and hire a skilled landing page designer to help you with the task.
Now, how can you create an amazing landing page that easily converts leads? Read on to find out more!
First, a landing page is designed to improve conversion rates to achieve your marketing or company growth objectives. So, a landing page can either be the homepage, a separate page designed for a particular campaign, or even a webpage within your catalog.
How a Landing Page Designer Creates a Landing Page that Converts
Before the landing page design commencement, a landing page designer identifies what you want it to achieve. In most cases, you’ll be looking forward to marketing a new product, growing your email list, or marketing a discount on a subscription service.
After defining your objective, the designer will advise you on the ...
... best content to include. Afterward, the landing designer will define keyword research. When it comes to setting keywords, the terms that customers most frequently search when looking for your products and services are generally used.
Tips for Designing a Good Landing Page
Use an Outstanding Headline
It’s essential to use an interesting header that lures visitors to stay on your page while luring them in to learn more about what you’re offering. As a general rule, the header needs to be short and draw the reader’s attention.
Use Convincing Subheads
If the header draws the reader’s attention, the sub headline needs to make them stay. The sub-headline needs to include some convincing supporting information.
Graphic content is a vital element of landing pages that convert. As a matter of fact, your brain processes images faster than text. Therefore, your visitors will be immediately impacted by the pictures published on your landing page. When adding images, follow the following rules:
The images need to be large.
The images must be relevant to what you’re offering.
The pictures should have high-quality
They should also grab the customer’s attention.
I'm Barry Elvis, graphic design consultant, providing useful info about powerpoint presentation, digital ads and brand & landing page design ideas for SME's. You can find my thoughts at hire designers blog. To find affordable graphic design services, visit this website.
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