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The 5 Biggest Email Marketing Mistakes You Can Easily Avoid

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By Author: Santosh Kumar
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Have you just started your email marketing journey? You must be really careful while taking each step. But, do you know there are 5 Biggest Email Marketing Mistakes You Can Easily Avoid? In this article, learn about the mistakes you can easily avoid and save losses that could have been occurred from those mistakes in your initial stages.

But before going ahead, do you want to how you can make your email marketing less complicated? Email Marketing Tools! With the help of the best email marketing tool for small business, you can save time and effort on tedious work such as automated campaigns.
So, plan wisely, avail of the services of the best email marketing service provider, and enjoy your new email marketing journey stress-free.

Now, without waiting for any further adieu, let us have a glance at what are the top 5 email marketing mistakes you can avoid easily.

1. Forget to send Welcome Emails

Many businesses whether small or new forget to send a welcome email to their new subscribers. They put so much planning into growing their subscriber’s list, but once it grows, they make the biggest mistakes. Forgot to Send Welcome Emails to their Subscribers! They just subscribed to you and probably want to hear from you. In fact, you can use this opportunity to leave an ever-lasting impression on the subscriber’s minds. Welcome emails are crucial and you can be creative with different welcome email templates. Also, you can make the welcome emails by including images, GIFs, or links to your exciting website. So, do not underestimate the value of the welcome emails and spend enough time to complete the success of the newly grown subscriber list by sending a welcome email.

2. No Call-To-Action

Many email marketers or businesses do not put call-to-action buttons in their emails because they do not know its importance. However, the best email marketing service provider never fails to put the call-to-action button because they know its worth. In fact, not only its presence but its position also matters. So, you have to keep both things in mind. The biggest mistake would be to avoid the Call-To-Action Button in your emails. A call-to-action button induces your subscribers to take an action. It tells them what they are supposed to do after or while reading their emails. Research says a call-to-action button can increases conversion rate by 50%. So, do not make the biggest mistake of not including it in your emails because you might be4 avoiding the conversions by avoiding call-to-action buttons.

3. Spamming

Many businesses think that sending too many emails can attract their subscriber’s attention. Wait up! Do not blindly follow whatever you heard because it can lead to spamming. Subscribers might get irritated by receiving too many emails and end up unsubscribing you or even worse, mark you as spam. To avoid the big mistake of sending too many emails, what you can do is - plan! Create a plan that how many emails are not too much for your subscribers and send them at regular intervals.

4. No Segmentation

One of the biggest mistakes in email marketing is there is no segmentation based on which email content needs to be created and sent. No matter how much best email marketing tools you use, until you segment the subscribers, you will not get the desired results. Your email marketing campaign will suffer at a large level, so segment the subscribers at the earliest and strategize according to that. Once you segment the subscribers accurately, your email open-rate will increase exponentially.

5. No heed to Responsive Design

Do you know, 58% of the subscribers open emails on their mobile phones? So if your email does not have a responsive design, then your efforts are straightaway going to the drain. No matter how much time you spend on making your email content engaging, finding the best email template, or including Images, GIFs & Infographics, the whole process will be a waste if the subscriber will not be able to see it. So the first thing you need to do is create a responsive email design that will be easily loadable on the subscriber’s mobile screen.

If you want to know what other common mistakes you can avoid easily with the best email marketing tool for small business, and which mistakes need instant attention, subscribe to MailPod for expert email marketing guidance.

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