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Hvac Contractors Need To Sell Solutions To Deal With The Economic Crisis
Is one HVAC component more important than the other? The shift from component or product focus to solution focus is one thing: consider the entire HVAC Contractror. Now, this transformation is more important than ever, and it is essential for long-term, sustainable success, thus benefiting the industry, contractors and homeowners.
Think In The Box
New furnaces or air conditioners that focus on solving customer problems are understandable.
Customer requirements. All of us have the condition to assume that the new box is a panacea for any HVAC problem.
It increases the size of the ticket. Compared to diagnosing and repairing existing HVAC systems, new installations will be more straightforward. The bottom line is the same as furnace repair.
The 2023 code drives it. Long before the code change in 2023, new HVAC equipment introduced new SEER levels. However, the AC Repair new box is not the only way to meet the code requirements.
Industry caters to it. Even if there ...
... is no code to drive new product development, the industry still launches new devices with higher performance every year.
Inconsistent definitions. Google "What are the components of the HVAC system?" You will not find the same list twice on the first page of the results. There are many reasons for this, but this indirectly exacerbates the problem.
Define HVAC Components Consistently
We can all agree that HVAC systems heat and cool the air, purify the air and help control humidity. This is the component required to achieve these goals, and we can find the difference. To help us expand our focus, let us strengthen the basic components of the HVAC system.
Furnace and/or air handler
Air conditioner or heat pump
Pipeline engineering
Thermostat
Ductless
Additional accessories, including high-efficiency filters, UV lamps, humidifiers and dehumidifiers
Although we can easily reach a consensus on the function of the HVAC system, we need to redefine the components required to perform the operation.
This basic list is a simple starting point and aims to cover residential and commercial applications. More specific components can be added at a more detailed level, even exceptions such as ductless systems.
Selling Solutions Can Bring More Benefits
By considering the entire HVAC system, homeowners can experience better comfort, energy savings and IAQ. Contractors also benefit in a variety of ways.
Reduce callbacks and complaints
Create a competitive advantage for your company Napoleon
Increase Potential Customers At Low Cost
Profit increase
By adding services that strengthen and expand the contractor’s focus on the entire HVAC system, it will require less training and investment than adding a whole new industry. The list of additional services can go far beyond the scope of HVAC contracting, but some of the complementary services include:
Family performance
Energy audit
Indoor air quality
insulation
Pipeline repair, cleaning and sealing
In the short term, these additional services can help contractors to rebound from this economic crisis. In the long run, they can increase employee engagement and prevent seasonal slowdowns.
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