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Technical Seo Checklist For B2b Websites In 2020
Ask any website optimization firm, and they will say that technical SEO is an integral part of an overall optimization strategy. It has a great impact on the success of your B2B website's ranking, visibility, and more. It is called 'technical' SEO because it refers to the infrastructure—not on the website's promotions and content. Problems in your technical SEO can sabotage your SEO efforts, and you are less likely to see results.
Ask the best website optimization companies today, and they will advise you to perform a technical SEO audit of your website to find and fix any problem that might be holding it back from attracting the right audience and building trust in your market.
But what exactly should you do with the technical SEO for your B2B website? Here's a checklist for you:
1. Robots.txt file
This is the text file found in your website's root directory that gives instructions to the search engine as to which pages to crawl and add to their index. In other words, it guides Google about the pages on your website that you want to be included in the search results. It is important that you audit your Robot.txt file from time to time to ensure that there are no false blockings and that the search engines are crawling and indexing the most important pages.
2. Canonical URL
Duplicate content can hurt your SEO efforts. To avoid this, adding canonical links to every page of your website is a must. Canonical URL will tell search engines your preferred version of the pages you want to be included in the search results.
You want to make sure that your visitors will have a good experience when navigating your site using all kinds of devices. It must be speedy and mobile-friendly. Otherwise, it won't make a good impression. Having a mobile-friendly site can boost the overall audience perception of your brand as well as your rankings. Checking the mobile-friendliness of your website is now easier as Google provides many tools for this task.
Performing technical SEO is a tedious process, which is why you are going to need to hire a professional website optimization firm. Use their web design and SEO services to expand your online reach and make your business ready for the new normal.
This article is written by Ray Shah, Founder of Think Design. Think Design is a New York-based company that provides services of web consulting, business consulting, UX strategy, site optimization, WordPress, content delivery, and e-commerce for businesses.
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