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Why Startups Need More Women Employees

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By Author: Kruti Shah
Total Articles: 18
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The talent and skills of women these days are surely not limited to household chores. Yes, women are making their mark in the economy and yes, they are terrific if not better than their male counterparts. Yet, the proportion of women leading the positions at the top is substantially low than males. Females are surely making up the workforce but they aren't making it to the top positions. Women still are considered to have lack of skills, qualifications, and knowledge required to run a highly dynamic organization.
Now, this is a completely baseless assumption that has been conditioned in our minds for years.
As a startup who is still venturing out, it is a great opportunity to invest in a female workforce that can thrive your organization to speed. And if you aren't finding reasons good enough to hire more women in your startup, let me give you 5 solid, justifiable reasons.
1. They help create a conducive environment
Well, intentionally or not, your hiring pattern speaks much of the diversity you bring on board in your startup. You simply cannot hire more women when you don't have a mission to do so. When you decide on hiring a female leader or say for instance female head, you have to be specific about it. Because when you hire a female lead they further create an environment to bring more females on board. A female leader on top speaks of the conducive and equal environment you are creating in your startup. This is quintessential; if you are aiming for a high paced startup racing in the race of being the next Unicorn.
2. Women bring in creativity
Creativity is what differentiates an organization from others. And, there is no doubt to it that women are more bound to bring creative aspect in everything. This is because the experience of their life shapes their creativity and no male can ever bring that creativity. Hence, if you are looking for creative solutions and not hardcore college-learned solutions, you need to make a conscious effort of hiring more females.
3. Helps you create a diverse workforce
The majority of the startup, specifically tech startup has a large cohort of the male workforce. And while most of the cases are unintentional wherein before they even knew it was a male-dominated workforce, many companies still consider women unfit for the high positioned role. Now, if you wish to create a diverse workforce for color, race, and gender you have to specifically pick women that represent the type of culture you wish to create.
A diversified workforce doesn't happen overnight. It's a conscious effort of recruiting right and required, with a mission to achieve.
4. Investment in them pays off well
If you are amongst those people who say women don't have the requisite skills for the role in your company, know that most males also stand on the same radar. But, as a startup, you need the zest, creativity, and trust of someone who believes in the very purpose as you do. You can always train the women. They are avid learners and quick adapters. They would push your startup with their drive that no other male can do.
5. Think of your target customer
Whatever the kind of product or service you are dealing with, most of the time nearly 50% of your targeted customer would be female. Don't agree? Well, think of all the leading brands and the customer group they cater to. Well, the majority of them have female as leading customers.
Well, who could be better at creating products, services, and overall logistics to reach these women customers? Women, right? Well, you have your answer.
So have you found enough reasons to hire equally if not more females in your workforce? If not, this might be a perfect read for you.
To conclude, if you are looking for female employees in Gujarat, we may have some perfect candidates for you. At Job Museum, we have a curated list of female candidates that would make a perfect fit for various job roles and industries. We have specific openings for jobs in Surat for female, Rajkot, and job in Vadodara for female. Want to know more about such opportunities? Connect with us and we shall help you find the perfect female candidates for your startup.

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