How Direct Mailing Can Help Your Business Bounce Back From The Effects Of The Covid-19 Pandemic

By Author: Martha Smith
Total Articles: 28
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It’s only expected that businesses will be affected by the COVID-19 pandemic. With people at home due to quarantine and stay-at-home orders, consumers are left no choice but to buy necessities and other items from home using various online services.

Even as businesses are starting to open up, with economies beginning to resume again, all over the world, it’s understandable why some people would still opt to order items online instead of going out to buy them at physical stores.

Of course, with this, many stores are opting to resort to online marketing and advertising to promote their business—after all, conventional wisdom would say all eyeballs are currently on the internet.

But more and more businesses and establishments are resorting to direct mailing Kent or direct mailing Surrey to recover from the adverse effects the pandemic has had on their operations.

Tangible and true

Direct mailing is a type of advertising method where you send physical promotional materials directly to people via postal mail. There are many forms of this, including brochures, circulars, and coupons, among ...
... many others.

How is direct mailing Kent helping businesses bounce back from COVID-19? While you might think online advertisements work all the time, this is farther from the truth. The glut of online promotional materials means only a small percent can actually hit their target audience. It

With direct mailing, however, the promotional materials are sent directly to your target market. According to the US Postal Service study, more than 50 percent of Americans actually read promotional mail—and the figures are similar in other countries and territories. That's significantly higher than the paltry five percent that open email promotional materials. This is business direct mail is tangible—and because it is tangible and physical, consumers associate it with being true and trustworthy; something that can’t be said about most email and online marketing.

In short: it’s one of the best ways to promote businesses now to encourage consumers to support them.

Targeted and personal

Perhaps one of the top reasons why direct mailing Surrey is a preferred marketing technique now is because of how it can be personalized. Direct mailing companies don’t just send mail to random addresses; they send it to people based on data to achieve the desired result. It is actually targeted—those who receive the mail get it because they are likely consumers or are already interested in the product or service to begin with.

Because of this, direct mailing Surrey can be personalized depending on who will receive it. There are many types of design and direct mail forms used, after all, all of which are fitted according to the preference of the receiver. Naturally, the more the receiver likes the material, the more he is likely to purchase an item. And depending on the type you’re using, direct mail results can easily be tracked, too. You can use coupons so you’ll know how many actually purchased an item from the business because of the direct mail.