Here's How Your Shop's Design Affects Customer Experience (and Your Bottomline)

By Author: Martha Smith
Total Articles: 28
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Design is important in every aspect of life—even if you don’t notice it. This is especially true for physical stores. Every aspect and element of a store can affect and impact how a shopper makes decisions; where items are located, the color of the walls, the lights that they use. These decisions include whether they will buy something from your store, what they will buy, and how many. To say that a shop's design can affect a customer’s experience in your store is an understatement.

Obviously, if you have a store, this is the reason why it is important for you to consider hiring shopfitters in London. You will want every aspect of your store to lead to your desired goal—increased sales and a healthy bottom. Here are the very specific ways of how a shops’ design can influence customers and shoppers:

Design is about emotions

A good London shopfitting company would tell you that buyers don’t just rely on brands and quality when they shop; primarily, they focus on their emotions. What they feel dictate their buying attitude just as much as any characteristic the item has. Good design tells stories—and ...
... these stories should lead to consumers deciding to purchase an item from your store.

Basically, a shop’s design uses these emotions to lead to the business’ preferred action. This is why store colors, for instance, are almost repetitive depending on the type of items an establishment sells. Basic fast fashion stores use neutral, safe colors because they’re easy on the eyes and facilitates that breezy, casual feel these shops want to establish;. Specifically: anyone, regardless of age or gender, can shop. Shopfitters in London usually use hard or strong colors at sporting shops—black, red, grey—as these are associated with activities commonly seen as strong.

This is the same idea why establishments put up Christmas decors during the holidays; it exudes an aura of joy and happiness—prime emotions that help move items and facilitate sales.

Design is about movement

But more than emotion, good store design is also about using the behavior of consumers to sell items. This will depend from store to store, which is why you might need a London shopfitting company to help you know which design ideas work best for your specific needs.

For instance, shopfitters know that an average customer only sees around 40 to 50 percent of the available merchandise in the store. If you are to design the store, you need to place items you want sold in areas that are highly visible to promote a sale. But it’s not as easy as that—since newness also entices shoppers and customers. If a shopper sees you constantly have new items—even if you just place new items on the storefront and retain much of your old inventory—they are likely to return and keep on buying items.

Customers also love convenience—not just in the items they buy also in the areas where they shop. Navigation and how items are curated and displayed should be considered.