Best Web Design Hacks To Keep In Mind

By Author: Head45
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It is extremely easy to see the total visitors on your website from your analytics and hence it is easy to advise but the next step is crucial, web design. In this article, we have listed the best web design hacks to keep in mind for cardiff web development. These tips are perfect for novice designers and UX professionals alike.

Website Speed is the MVP

We know that you saw this one coming. There is no doubt that website speed is the most important aspect for an optimum web design. Research suggests that it affects bounce rate and user experience to conversions.

If your website is slow, the users will be quick to jump to the next available option. Now, as users care about this aspect, search engines (read Google) also do and it affects your SERP ranking. If you are ambiguous about this, web design service cardiff can come to your rescue.

Optimise the fold

The fold has been a debatable point in web design since quite some time now. Some experts believe that it doesn’t matter because there are multiple screen sizes available to the user anyway. And there is another school of thought which is ...
... more conventional and lays focus on the fold. According to a 2018 report, users spend 57 percent of their time above the fold which says that the fold matters. So, here’s how you can leverage the fold using the below tricks:

Clear and crisp headline - The headline should convey what the website can do for the users and its advantages because that is what matters.
Visible Call to action - It is best to have a clearly visible CTA in the first screen. It increases the chances of rapid conversion.
Add media - Visual content like images, audio or videos helps to put your point across to the visitor and it is more engaging than text.

Keep it simple

Less is more, is a prevalent saying in the field of web design. A report by Google suggests that users don’t entertain visual complexity. It means, the more complex your design, the sooner it loses the user’s interest. Let’s discuss two main ideas:

Rethink the sidebar - more often than not, websites are replacing the sidebar with a single column design. It allows us to focus on quality content like web design cardiff.
Standard layouts - web users prefer familiarity over novel website designs. So, it is good to go with standard layouts. You can find other ways to shine out amongst your competitors.

Scrolling over clicking

What happens when you remove sliders and accordions? You can put everything on a single scrollable page and it works. An interesting case study by Crazy Egg proves that it works. It went from a simple sales webpage to a longer page and the results were astonishing. They were able to increase their conversion rate by more than 30 percent.

Use People in Pictures

Most businesses use pictures to draw the user’s attention. As human beings, we have this innate trait to connect with other people, whether it is real life or a website. Exactly the reason why an about us section is important for a website/blog.

An excerpt from Basecamp proves this theory. The company managed to increase their conversion rate by 102.5 percent by just using a person’s picture instead of long lines of text. Head45, as a seo agency cardiff offering Web development cardiff advises not to use stock photos as it is a big turn off for web users.

Final Word

A website should be beautiful and have a long lasting impact on the visitor. As an agency working with web design cardiff, we suggest a website design should ease the customer’s journey and make them visit again. The first step is to give them what they want and the next step is to give them what you want to give them. Web design is an intricate topic which affects the success of your website. For the same reason, it is advisable to know what you are doing. If you feel you can use some assistance, you can contact Head45, a web development agency cardiff to help with your website design. Visit: https://www.head45.com/