Digital Marketing To-do List

By Author: Dsourc
Total Articles: 8
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From content strategy and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. whether you are currently in the field of digital marketing, or if you are thinking about hiring a digital marketing consultant, here is a to-do task you likely will find professionals in this role doing every day:
Social Media
-Developing an editorial calendar for content sharing
-Updating Facebook Pages
-Updating Google+
-Updating LinkedIn
-Updating Twitter
-Answering LinkedIn questions
-Updating Tumblr, Instagram, and other social networks
-Managing your Yelp profile
-Bookmarking blog content on social bookmarking sites
-Building out custom Facebook pages
-Designing cover images for social profiles
-Developing social media marketing plans
-Guest writing for industry blogs or websites
-Interacting with consumers via social media
-Recruiting guest bloggers
-Researching bloggers
-Writing a social media corporate policy
-Scheduling social media ...
... status updates to be published
-Responding to questions on Quora
-Researching bloggers
-Monitoring competitors’ social media updates
Analytics
-Analyzing Google Analytics
-Measuring search engine optimization results
-Performing competitor keyword analysis
-Reviewing eCommerce sales data
-Review social media metrics, like Facebook Insights
-Running reports to track growth, response, or ROI
Sales
-Writing proposal
-Creating lead capture forms for the company website
-Writing sales follow up a copy
-Writing sales scripts
-Submitting eCommerce products to shopping aggregators
-Using lead scoring for prospects
-Developing demonstrations or tutorials
-Networking – in person!
-Writing tips & how-to articles to share with prospects or customers
-Researching affiliate programs
Email Marketing
-Choosing an email marketing software vendor
-Designing email newsletter templates
-Distributing email newsletter
-Writing email newsletter copy
-Setting up trigger emails
-Setting up an account with the email marketing software vendor
-Sending test copies of the email newsletter
-Segmenting email newsletter lists
-Reviewing email newsletter metrics
-Cleaning up the database (fixing typos, adding in new data)
Video
-Developing video content
-Hiring a vendor to develop video content
-Writing video scripts
-Develop keyword lists for tagging videos
-Writing video descriptions
-Publishing video to YouTube
-Publishing video to a company website
Advertising
-Writing ad copy
-Designing ad units
-Monitoring Facebook Ad campaigns
-Researching affiliate programs
-Signing up for affiliate programs
-Running retargeting campaigns
-Running ad campaigns in Google AdWords
-Running ads on LinkedIn to promote the business
-Running estimates of audience size for Facebook ads
-Buying ad space on specific or niche sites
Public Relations
-Commenting on articles or blog posts online
-Documenting online media placements
-Following up with people product samples were sent to
-Pitching bloggers to review a product
-Writing press releases
-Submitting press releases thru online wire services
-Sending out product samples
-Searching forums for influencers
-Reviewing forums for consumer feedback
Website Management
-Designing web graphics
-Editing web copy
-Fixing broken links on the company website
-installing tracking codes on the company website
-Publishing blog posts
-Renewing domains and hosting plans
-Sourcing images to accompany blog posts and status updates
Customer Service
-Developing customer service plans
-Responding to customers questions or concerns on social media
Project Management
-Getting content approved by key stakeholders
-Giving presentations on your work
-Formatting documents (Excel, Powerpoint, Word)
-Writing case studies of projects or clients
-Updating editorial calendars
-Training staff on social media involvement
-Speaking at industry conferences or meetings
-Sitting through many demos of marketing tools & dashboards
-Setting up Google Alerts on key companies, people, or products
-Sending thank-you notes or emails to customers
-Reviewing metrics, metrics, metrics
-Reviewing reports with clients
-Researching the latest digital marketing trends & tools
Search Engine Optimization
-Developing keyword lists
-Appropriately naming images on the company website
-Choosing anchor text for backlinks
-Distributing articles to article submission websites
-Listing the company in online local business directories
-Listing the company website in niche directories
-Managing relationships with the major search engines
-Pinging sites after new content has been published
-Renaming files so they are optimized for search engines
-Writing blog content based on a keyword strategy
-Writing article content to publish online
-Reviewing website backlinks

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Dsourc is a web development company, founded in Mumbai, India. We are a team of experts in the core areas of programming, web development, digital marketing, and business applications. We create a simple, corporate, affordable, effective, and manageable website and web application with our dedicated team of experts in the web development sectors. Our team is proficient to deliver quick and quality solutions. We offer creative and innovative solutions to our clients through a process that is the most developed and effective means of conducting business.