What Are The Top Six Challenges Faced By Indian Msmes ?

By Author: Brajesh Kumar Singh
Total Articles: 5
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The government of India has introduced an essential sector for the Indian economy called MSME which is immensely engaged with manufacturing, production, and commodities of goods. It is known as a small / micro-enterprise in which investment does not exceed 10 lakh. Our government has launched this sector with the sole purpose of generating lots of employment opportunities for job seekers as well as planning to works for the development of urban and rural areas.  Moreover, it is a sector of the Indian economy that can help to realize the main target of the national manufacturing policy and also enhance the sharing of the manufacturing sector in GDP from 16% to 25% by the end of 2022. In the budget of 2018-19, the government of India largely focused on MSME's sector to create a route for rapid job opportunities, so our government has created a route for especially job seekers, entrepreneurs.  Here, we as a Software Development company can help MSME's sector with the motive of growing business growth.  

Here is the list of the Six major problems that are faced by Indian MSMEs : 

1. Absence of adequate credit from ...
... banks -  In today's difficult era, most of the Government or semi-government banks are unable to release loans in large amounts, so MSME's sectors are facing lots of problems while trying to take some amount from banks. So, many banks are not able to give a sufficient amount to MSMEs. As we all know that the process of loans like home loan, car loan, or any type of loans from banks are very lengthy and tough.  

2. Competition from MNC's -  Incorporate sectors like multinational companies, there are lots of employment opportunities in India, it's true fact that multinational agencies create a route for the job for eligible candidates. MSME's sector is facing huge competition from multinational companies. Some of the companies are providing good learning quality, infrastructures, and work skills.

3. Poor Infrastructure - MSMEs are rapidly developing than other private companies but there is some lack of infrastructure and qualities. so this is a matter that the the production capacity of MSME is very low because of poor infrastructures. 

4. Unavailability of resources - As we have researched that the distribution o MSME's is not equal because of the unavailability of raw materials, lack of entrepreneurial skills development, and lack of financial and technical support assistance from where it concerns local authorities at district, state, and central level. so, due to a lack of modern technologies, no research, innovation, and high-cost credit, MSME is not able to produce their relevant products.    

5. Lack of advanced technology - There is a lack of new technology in MSME, so due to the lack of awareness of the latest technology, the MSME sector is adopting only 34 percent of advanced technologies. MSME's team is using traditional technologies with the motive to produce goods.  

6. Lack of distribution of marketing channels - To increase the distribution of marketing channels, MSMEs are adopting new and innovative methods to promote their relevant products and also the distribution of poor advertisements. So, there is no selling growth because of the lack of ineffective advertisement and unreliable marketing channels lead to be deficient and unknown marketing channels. 

As a Software company, we can help To MSME in the Advancement of Technology For Marketing Team Automation. We have a product named "Digital DCR" to Make Marketing Activity Cloud Base With Complete Transparency.

These are some of the essential features of Digital Daily Call Recording(DCR) Software :

It is a Cloud Base Daily Call Reporting application used for Marketing Team with Zero Infra Maintenance Cost.

Working with mobile with one-time login.

Updating of master data in real-time and daily visit data in real-time.

Field executive location tracking in real-time along with visit and POB booking.

Analysis of work activity by managers and admin at every level in the hierarchy in real-time.

No paperwork for field executives.

Real-time reporting for managers as well as for admin without any support of the back-office team.

It helps in updating daily appointment lists for every marketing personnel.

Working with a tour plan and no working without a tour plan and cannot do alteration in the tour program without management approval.

Territorial definition of customer like district and place for executive wise access.

Automated Expense Preparation And Approval By Managers And Admin
Admin is having the authority to create users and block the user.

Reports of doctor / customer at various level - grade / type / class at district, place wise.

Analysis of any place for missing customer, POB booking, and times of
visit.

For admin - today work activity for all marketing hierarchy with no of visit, place visited, and POB booked.

Automated whole reporting with the time-saving and total transparent activity of team for admin.

100% utilization of the marketing team for targeted sales each with properly planned market visit.

To find more information, visit : http://dynodesoft.com/online-mr-field-activity-reporting-software.aspx
Call Us for Live Demo : - 0612-2218540, 2218643
Whatsapp : - 9431047956
Service Email Id : corp@dynodesoft.com , dynodecorp@gmail.com