How To Recover Your Site From Google Penalty?

By Author: Harry Sazos
Total Articles: 17
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Google penalties are not new, but it is every webmaster’s most horrible nightmare. It is chilling to think that organic search traffic can be wiped out virtually overnight. A penalty can send years of hard work down the drain. If your site get hit by a penalty, you possibly will go from wildly profitable to just get by. Not only it affects your website traffic, but it also impacts its SERP rankings. It could be daunting to be in such a situation.

If you are facing a Google Penalty, remember not all hope is lost. Google Penalty recovery is quite challenging but not impossible. With the right moves, and by having an SEO specialist on your side, you can get your rankings back. In this article, we can see more about Google penalty and how experts at SEO agencies in Sydney can help you.

What is a Google Penalty?

It is like a punishment given to websites. If your site violates Google’s guidelines, the search engine will hit your website with a penalty so that your rankings drop dramatically.

Google Penalty Recovery - Finding the Problem

There are quite a few reasons for Google to penalize a site. ...
... It can be unnatural links, duplicate, or low-quality content. However, the first step for recovery is to understand the cause of your Google penalty. So, In case you notice your traffic has dropped suddenly, you should first find out the reason for that traffic drop because the loss of traffic does not always mean you were penalized. Only when you know the reason you can move on with the right process. Sometimes it is really easy, but sometimes it takes some digging. You must find if the algorithm changes or a manual penalty caused it. For each cause, there is a different recovery method.

Let’s take a look at the recovery process for each.

Manual Action:

To confirm if your site is hit by manual action, you must go to Google Webmaster Tools. There you can check a notification. If the search engine has taken manual action against your website, you will get a notification about it. They will also explain the reason for the penalty. With this information, you can start working on the recovery process.

Algorithmic Penalty:

Looking for manual actions is a simple and easy process. However, algorithmic penalty is not the same. You don’t get notified by Google, so you have to search for yourself. For this, you must look at the total time period for which you saw traffic drop. List it down and check if the search engine had announced any algorithm update at that time. Remember, each update comes with its own set of changes, so you have to find a solution accordingly. It can take a lot of expertise and hard work, so if you know that your site has a penalty, it might be worth hiring an expert at SEO Sydney to help you out.

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