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What Is The Role Of A Podcast Producer?
Podcasts have become an accessible and exciting form of storytelling and communication in recent years. Everyone has a great story to tell or a thoughtful perspective to share. In their most basic form, podcasts appear extremely straightforward and simple to create. But this can be misleading.
Podcasts that grab attention and create revenue require a high level of craftsmanship that many first timers will find daunting. Many successful podcasts rely on a producer to help them stand out in an increasingly competitive art form. Here are just a few of the responsibilities a producer can shoulder.
Create & Manage a Unifying Concept
Any great podcast will have a unifying concept or theme that the series organizes around. Sometimes the unifying concept is a straightforward narrative. Other times the unifying concept is a general topic, such as supernatural phenomenon, literature, or baking. A producer keeps the podcast focused by arranging episodes and conversations in a way that shapes this concept. Of course, a host could perform this role, but an outside perspective is often useful in noticing ...
... the moments when a series might confuse the audience by veering too far from the unifying concept.
Identify Guests & Stories
A producer’s role is to take care of big picture ideas to free up hosts to get down to what they do best. A crucial factor in creating the right podcast is finding the right guests and stories. Producers find the perfect guests for developing the unifying concept, and they can take care of scheduling guest appearances, brainstorming key questions, and prepping hosts on the best directions to take interviews to uncover the right stories.
Smooth the Kinks in Post Production with Podcast Software Tools
A good producer will help identify the best podcast software tools for their podcast’s needs. If they don’t have the skills to create a podcast that is beautiful to listen to, a producer will have the wherewithal to delegate that task to someone with a great understanding of podcast software tools. It is difficult to completely grasp just how important the perfect sound bites or transition can be, but we all know a well-produced podcast when we hear one. Sadly, using the highest quality podcast software tools is not an easy skill. And this high level of production can make all the difference between a one-time per user and a returning listener.
I'm Barry Elvis, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. You can find my thoughts at the podcasting blog.
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