10 Creative Holiday Marketing Ideas For E-commerce Websites

By Author: emma tran
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10 creative holiday marketing ideas for E-commerce websites
The holiday shopping season is the ultimate jackpot for online businesses as shopaholics are willing to drop their money into the pockets of sellers on these magic days. If you want to take advantage of holidays to drive sales on your site, market your products and increase the chance of maximizing revenue then the following holiday marketing ideas will show you how to do it properly and put in place right away:
1. Create theme-based festive for your websites
First and foremost, keeping up with the trend and redesign the visuals of your websites so as to make visitors see themselves blend into the festive atmosphere. Creativity is key, each holiday has its own features then why not show off your ability to customize user interface differently every occasion of the year. For instance, Christmas is all about Santa Claus, reindeer and mistletoe then let’s do a snowy visual to entertain customer’s eyes and so on with Haloween, New Year’s Eve…
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2. Drive urgency for your buyers
One of the keys to ...
... run a successful holiday sale is to create a sense of urgency in your marketing campaign. Even when customers are looking for great deals, the less they pay, the better they feel. Therefore, the idea that your products are just available in a limited time and its promotion will not linger forever definitely gives people a rush to click the “Add to cart” button. You might want to use a countdown timer to “mess around” shoppers’ psychology a little bit because they will never buy a product if they don’t think good deal will ever run out. By doing so, the conversion rate will improve.
3. Emails marketing are in need!
Customers are busy prkeparing for holiday season and one email as a friendly reminder causes no harm.

Despite the fact that social media has grown so much as an ideal platform for E-commerce promotions but an effective email with specific information of timeline and discounted items remains one of the best strategy to expand both sales and customers base.
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4. All about discount
Isn’t it the most obvious and the main reason that people have been waiting for the whole year? Make your offer more attractive, especially when comparing to your competitors because discount news happen to appear a lots this time of the year from every corners on the street. And yes, the size of the discount matters. A big title of “Sale up to 50%” or even 70% hanging on the top of your websites or in your online promotional advertisement will much more likely to catch customers’ attention and they will naturally have a look at your items.

However, if your business cannot get a big size of discount, think of offering a more profitable gift as an additional product. Gifts always work like a charm.
5. Combo promotions
Another type of discount is to sell multiple products as bundles. By offering a combination of two or more products, you can provide the whole package at a lower price instead of selling just one separately for a high price. Customers will keep in mind that now they can buy two with lower cost. Bundle pricing strategy is an effective technique that helps to increase sale, also to market products.

Cosmetic brands always know how to make make-up lovers spend money on their packages as the more products are in one bundle, the lower price they offer.
6. Free shipping policy
Everyone loves to stay at home and still manages to buy stuffs they ordered for holiday instead of rushing out and getting stuck in crowded areas such as malls or walking. Promoting your free shipping offer whenever you can since this policy is incredibly important when it comes to customer’s priority but keep it simple with clear information about policy.

Necessary as it is but wisely do a promotion because you cannot ship every product for free. For example, free shipping offers only come with a certain value of products or setting a limited time for free shipping offer might help to urge customers to buy your products to get that advantage.
7. Limited festive edition of products
Changing your theme-based festive for website is not enough yet diversifying product lines in the festive season is essential. With a limited edition, people tend to collect rare items and keep them over the years, which can create the psychological expectation of limited version launches of your products.
Lesson learned from Coca Cola who always forgoes unique holiday advertisements in favor of festive packaging from year to year.

Try to customize the packaging as unique as possible and maybe you will gain yourself loyal customers for life. Small tip: eco-packaging is trending now!
8. Run holiday giveaways
No one can resist the attraction of giveaways. Keys are clarity and simple rules to participate for customers and their friends. Who doesn’t want to bet their luck on a harmless giveaway and have a chance to win free product at the same time.

With the expansion of social media, this type of marketing appears to be one of the best ways to boost up the traffic and make your business go viral online.
9. Produce a creative video
What is more interesting way to get close to your audiences than making an awesome and meaningful video with viral and eye-catching effects. Telling a good short story or just simply adding some cheerful messages that can really excite your customers is enough to spread the festive atmosphere throughout your holiday marketing campaign.

A marketing video is an indirect way to communicate with your customers but it really puts strong impacts on their feelings, which can lead to their shopping behaviors. So why skip it when this is a good opportunity to fuel revenue!
10. Customer service
Last but never least, show them that you do care and become a trustable website. Holiday season can be really exhausting for customers just to read complex product-returning policy or shipping cost or even just scrolling up and down, waiting for the page to load to choose which items to buy. Be present at the right time when the customers need help so that even unhappy shoppers are satisfied with your professional and polite service.
Summing up,
Be smart and stay productive during holiday season because this is maybe the only chance that you can sell more than you do in the rest of the year. Hold our tips for you and your brand can be heard amidst all the clamor

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