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What Are Chatbots & How They Can Improve Branding Strategy?

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By Author: vipultejajupudi
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How do Chatbot Work for Digital Marketing?
Consider chatbot as AI sales assistant messaging you brand’s offers & solving product related queries. But with different type of Chatbots, responses may vary.
Simple chatbots scan the keywords in a customer's inquiry to deliver pre-packaged answers, while more advanced chatbots powered by AI & Machine Learning can use natural language processing to create responses and conversations that are more complex or human like.
Take this as a example
User: Hey, what time is your store open in New Delhi today?
Simple chatbot: Hi! We’re open until 8 pm today.
AI Chatbot: Hi Rahul! We’re open until 8 pm today.
It’s raining in New Delhi, so carry an umbrella!
The question that arises now is how an AI powered bot can improve Branding Strategy

Importance of Chatbot in Branding Strategy
Seamless consumer experience 24/7
According to a recent study 83% of consumers want access to support any time during their buyer journey. Now if you are a small establishment or a big business it’s not possible for your employees to answer every inquiry any time. That’s where Chatbots win the game.
Instant Responses Anytime
Chatbots offer the opportunity for the consumers to clear queries any time of the day. A better advanced chatbot can even give the feeling of talking to a real sales assistant for the buyer.
Get Personal with your Buyers
Chatbots can simply create a more consistent & direct relation with the consumers without much complications. Allowing brands to make a unique connection at the same time simplifying buyer’s shopping experience
With the help of Chatbots Brands can also offer pop ups regarding
• Discount Code
• Additional Information on products
• Latest Sale Date & much more depending on the brand.
Thus keeping the consumers continuously engaged with your business.
Conversions & Customer Retention
Its simple More Recommendation means Better Conversion. If you keep your consumers consistently engaged then it’s going to pique their interest about the product someday. Also the sense of personal connection around Chatbots means a long lasting Consumer- Buyer relationship. So not just Higher Sales but Consistently better sales becomes easier to achieve
Most popular type of chatbots
In the top No.1 position till now is the unbeatable Facebook Messenger Chatbot. Facebook Bots can be set up through third party services. For those who want to experiment or understand the technology Facebook Developer platform also provides sample bots.
Pretty Cool Huh
According to Facebook's recent F8 2018 keynote it was revealed that over 8 million messages have been exchanged between Facebook users and businesses that are using Facebook’s Chatbot Live Chat since it's inception
While Facebook remains the king many other social media giants have come up with Chatbots for example Twitter now has its own Chatbot. Not as popular but it also offers recommendations, back& forth texting.
Then many e-commerce websites & business use Chatbots for example Sephora, CNN, H&M, Spotify & PayPal as well. The number keeps rising so does the usage apparently.
So is it too futuristic to say that Bots are better at Customer Service than Humans?
Who knows? But one thing is for sure its better for business. With each passing year dependence on online businesses keeps on increasing so does the consumer’s need for personalised shopping experience.
Chatbots is one way to deal with this demand but again these are just bots under human control. These bots needs to be connected to the efficient data analytics system, the more data you feed them better humanised conversation they can offer to the target buyer
That’s where better Web development & Software companies like Appstan comes into play. We offer efficient chatbot service that we optimize according to the buyer responses & give every business the Ultimate AI chatbot experience.
Interested to know more about Chatbots? Want to give your business our Ultimate AI Chatbot experience
Scroll down & contact us. You would not regret it
Please go through our site https://appstan.com/web-designing-and-development/

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