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5 Emerging Trends In The Coaching Industry
The life coaching industry has undergone massive shifts in the last few years. In fact, it is growing at an extraordinary speed in recent times. As per the International Coaching Federation, the coaching industry will reach $1.38 billion by 2022.
Given the increasing demand for people with great coaching skills, there is a tremendous opportunity coming up for coaches who have the right certification and experience. If you are planning on acquiring life coach certification accreditation it is better not to delay any further.
Below we have listed the major trends that are currently shaping the coaching industry.
Huge demand for professional coaches
One of the major changes that has taken place in the coaching industry in recent years is the change in perception of coaching. It is now considered an activity capable of contributing to the success of an organization and helping employees achieve their peak potential. Apparently, there is an increasing demand for coaches with life coach certification accreditation in organizations. There is no doubt that the demand for professionally qualified coaches will continue to grow in the coming years.
Credentials and qualifications matter
For a long time coaching remained an unregulated industry. It was hardly necessary to have certifications or qualifications to become successful in life coaching when there was no regulation. However, as the industry matures the demand for life coaching certification accreditation is also growing. It is now becoming a requirement when you apply for coaching positions in organizations to be accredited by a reputable company and/or organization. Moreover, individual clients also prefer to work with coaches with professional qualifications and accreditations as this gives the client more confidence in whom they are working with.
Coaching through digital channels
Another emerging trend in the coaching industry is the increasing use of digital communication channels. As per experts, digital channels will soon become the most important platform for coaching. Any virtual means, such as webinars, video conferencing, coaching apps, etc. can be used to provide coaching to clients. This is largely beneficial for coaches as they can work from anywhere in the world with clients from around the globe. If you are in the coaching industry it is high time to start embracing technology as it will increase your clientele. Creating online classes is one way to give yourself a competitive edge in the industry.
The growing importance of positive psychology
Positive psychology focuses on building satisfying experiences by stressing the strengths of a person instead of their weaknesses. It also revolves around the concept of working for the greater good instead of individual angst while creating an aura of gratitude, compassion, perseverance, and resilience. The increasing influence of positive psychology in life coaching is yet another emerging trend. The takeaway is that your life coach practice can further improve with specialized certifications in fields like mindfulness coaching, life purpose coaching, happiness coaching, forgiveness coaching, etc.
Use of social media in promotion
The increasing use of social media and content marketing for the promotion of coaching services is yet another trend that is shaping the life coaching industry. Leveraging social media channels is largely helpful for clients to establish their expertise in a particular niche. Traditional methods like cold calling, speaking, networking, blanket advertising, etc., while beneficial, are not enough in the present age to promote yourself as a coach. Once you have your life coach certification accreditation you can leverage the power of social media to kick-start your coaching business and take it to the next level.
Are you ready to take the first step to build a great career in the life coaching industry? Let us help you.
Noble Manhattan - The World's Leading Life Coach Certification Accredited & Corporate Coach Training Company. We are Award Winning International Coach Training Programs in 28 Countries, with over 26,000 Graduates!
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