123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Internet-Marketing >> View Article

What Does Programmatic Audio Advertising Mean?

Profile Picture
By Author: Barry Elvis
Total Articles: 73
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Companies are using advertising audio technology to do business online. People use their electronic devices to listen to all kinds of programs. Programmatic advertising allows the users to buy products and services online. The companies are using these platforms to cut their advertising costs and to increase their revenues. Here are a few examples of how companies are using audio advertising.

Music Streaming

Music streaming is a platform that delivers sounds.
A customer will sign up for a free or paid music subscription service. The largest music streaming company has almost 250 million active users. This is one reason programmatic advertising is becoming so popular. Companies are now using automatic advertising to reach customers. For example, customers may listen to the five-second or eight-second advertisement and make a buying decision.

Digital Radio

Digital Radio is another programmatic advertising platform. Business owners are buying advertisements online instead of using a media outlet. The radio industry is now using an electronic system to process their buying and selling transactions. For instance, a car dealership owner is starting a new advertising campaign. With the click of a few buttons, the dealership can listen to his radio advertisements on the local radio stations.

Podcast Advertising

With Podcast Advertising, programmatic audio allows companies to target specific listeners. A good Podcast Advertising audio analytics program will show companies what they are doing right, and what they are doing wrong. There are 150 million people who listen to podcasts every month in the United States. In the future, companies will spend millions of dollars to enter the podcast market by using programmatic advertising. Consider this, a young professional man in his 30s listens to a podcast program about men’s health on his smart phone every weekend. A company may target the man for a possible sale.

Finally, audio advertising will change the way companies contact consumers. The advertising channel will definitely change in the future. Businesses will focus more on what consumers are doing on their electronic devices. Consumers use listening devices at home and at work. You can also find people using audio devices while at the gym, while walking or jogging. We all are part of the audio target market (product, price, promotion and place).

Author Resource:-

I'm Barry Elvis, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. You can find his thoughts at podcast guides blog.

Total Views: 53Word Count: 413See All articles From Author

Add Comment

Internet Marketing Articles

1. Seo Company In California
Author: sofia Smith

2. Get A Detailed Idea About The International Seo
Author: Opulent Digitals

3. Why Hire Seo Company Usa?
Author: Thomas Decker

4. Branding Agency In Hyderabad
Author: Adfilmmakers

5. Essential Attributes To Consider Before Hiring Professional Writing Services
Author: Manju Sharma

6. Nobody Is Converting On Your Ad Words Ads. Know-how To Create Convertible Ads
Author: fizfy services

7. How To Choose The Most Reliable Seo Service Delhi
Author: Rohit Kumar

8. The Advantages Of All-in-one Marketing Platforms
Author: Abdul Saleem

9. Search Engine Optimization Benefits For Cleaning Companies
Author: AugusteGlobal

10. How To Make The Best Out Of Rules For Shipping
Author: Woo Creo

11. Know The Services Offered By A Digital Marketing Company
Author: Soumya Banerjee

12. Best Tips To Choose The Fitting Content Writing Services India
Author: Justwords Consultants

13. What Is The Mvc Software And Development System?
Author: itechscripts

14. All You Need To Know About Mobile Search Engine Optimization

15. Why You Must Use Pinterest For Your Business?
Author: Digital owl

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: