Can There Be A Guarantee For Seo And Page 1 Results?

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Anyone looking to optimize their website has probably spent quite a bit of time looking into third party consultants, SEO Companies and Internet Marketing Companies; and they are not wrong to do so. Reputable SEO experts can customize a plan to help you meet the goals of your business plan and to vastly improve your rankings. Unfortunately, some, less than ethical, ‘consultants’ offer potential clients the moon and the stars, often including guaranteed first page results. If these offers sound too good to be true, it is.

According to industry experts, there is simply no way to guarantee first page results, no matter how comprehensive and complete a search engine optimization plan is. Search engine results are ranked according to a sophisticated, complex and somewhat secretive formula. No one, other than the search engines themselves knows what criteria are used to rank sites. This means that the best SEO consultants rely on intuition, experience, analytics, testing and industry news to develop plans and techniques to optimize a website. In addition, competing sites are also using their ...
... own SEO consultants, so just as there is no way to guarantee that you will make more money than your competitors, there’s no way to guarantee that you will rank higher in search engines. Just consider the absurdity of guaranteeing results as equivalent to being able to get all of your competitors to stop competing.

One of the tricks used by unethical consultants is to allege a special ‘relationship’ with search engines. Google is the most popular target of this scam, primarily due to its positioning among the search engines. Google does not offer priority submission rights to anyone nor do they form ‘relationships’ with consultants in regards to Organic Results. Any SEO consulting company that tries to convince you they have the favor of one or more search engines are doing nothing more than creating a fabrication designed to get your business. One company that I happen to be aware of actually tells its potential clients that the more they spend on PPC the better it is for SEO; this is a complete falsehood and this company is relying on ignorance to make a sale rather than build clients through confidence and results.

Still, if you run a search for search engine optimization consultants, you are likely to come up with a long list of websites, many of which rely on the lure of the guarantee to convince customers to sign up. If you are in the market for a consultant, there are some things to look for in order to avoid a scam.

1. The guarantee †it simply is not possible to guarantee first page results. Any consultant advertising this type of guarantee should be avoided.
2. The email †avoid SEO companies that find you. If you receive an email with a message something like “we have noticed you are not listed in the major directories,’ hit the spam button.
3. Clear Plans †professional SEO companies will furnish you with a complete plan of action prior to accepting money from you. The plan will typically include basic keyword research, suggested items for improvement and timelines. Be sure your SEO Company has a plan, not just a wing and a prayer.
4. Proof †Reputable consultants will be happy to provide you with a list of websites they have worked on as well as testimonials and references. Don’t be afraid to check up on their claims. Have the SEO Company provide you with numerous keywords … on the spot and verify that it is their client on page 1 of Google … and make sure it’s a really competitive term. Then interview 1-3 clients and ask the direct questions; are you getting better rankings and visibility? Are you making more sales online? Are you getting ROI?

We would all love to have first page search engine results the day after we implement an SEO plan. The truth is it takes time, effort and experience to position a website for first page exposure. Don’t fall victim to the false guarantees offered by unscrupulous consultants, it’s nothing more than a waste of your time and money.

Do you seek solid and long lasting results from your online marketing efforts? Contact us, we can help.