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How To Become A Successful Real Estate Agent In Punjab?

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By Author: Harman SBP
Total Articles: 65
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India’s real estate market is one of today’s most lucrative sectors for starting a business. The sector is currently in better care and a place of greater accountability and compliance of reforms such as RERA. That’s why many people are now trying to be part of this sector by becoming a real estate agent.

There are a lot of legitimate arguments for being an agent for real estate. You will make your own hours, earn decent money, and help people find a home of their dreams. India’s real estate market, particularly for real estate agents, is flexible but competitive.
Thus, we have prepared some points which will help you in becoming a successful real estate agent in Punjab.

Make A Business Plan:

Develop an in-depth strategic plan. Bring all the know-how into the development of this plan to ensuring that the problems you have established are adequately tackled and that potential for progress has been defined. In this plan, the strategic direction, expenditure, funds, customer engagements, and team recruiting strategies should all be listed.

This business plan will give you direction & there is always room for improvement. This will be your guide of what to do & how you can achieve your end goal.

Maintain Good Customer Relations:

It is very essential to maintain a good relationship with your clients. For being a successful agent, you need to make a new customer but also have to maintain a good connection with old customers. If you have loyal clients to send you references, you don’t need to invest much in marketing strategies. For background checks, you may even ask pleased customers if they will be willing to encourage your prospective buyers to speak to them. Creating goodwill in the market is important, to becoming a reputable real estate agent. Customer relation is the key element for becoming a successful agent in Punjab.

Expand Your Business on Digital Platforms:

Your online presence is also relevant alongside your offline identity. Customers nowadays browse up the numerous websites a lot before they finally visit a particular location. This helps them save time and money and helps them to calculate the various properties from many viewpoints as well.

After having your information, the first thing your prospective customer can do is look for you and your business online. What will help you close the deal is a quick & reliable answer to their inquiries. To promote your business, you can use various websites or social media platforms &, along with that, persuade your customers to provide positive feedback on these platforms.

Especially in current times having a digital platform where people can connect with you is a must. With the outbreak of coronavirus, people are preferring online sources to look for the property. The days are gone where shoppers focused on the owner of the local grocery store when they were searching for houses.


To preserve accountability with the client, it is very critical that anything you know should be revealed to the customer. If you are not positive about the track record of the contractor, be transparent with your buyer about this. You don’t want them to get trapped in a venture which is likely to be postponed. When you realise that the property has legal issues, ensure that your client has ample details about it. it is your responsibility to inform them of the risks involved with the transaction.

The more transparent you are with your clients the more will be their trust in you.

Work with Potential Clients:

You need to know if a person is genuinely interested in buying a property or not. It is better to spend your time on a person who can turn into a potential client than to spend your time with a person who is ‘Just exploring’ & doesn’t intend on buying. Build a framework that’ll help you in identifying these people. It saves your time & energy.

Understand Your Customers Requirement:

Focus on understanding the need of your customers, you should act more like a consultant than a sales agent. It will help you in learning the cause of their requirement & to show your shortlisted options for them. Another factor to consider is that mention to them (customer) what makes it important for them, rather than persuading them that it is the ideal decision. Focus more on helping them, than selling property & it will help you in earning their trust.

Don’t Presume:

Avoid making assumptions and rely on facts only when it comes to documentation, legal aspects and valuation of the property. Do not make decisions about the way your company is going to develop. Don’t focus on referral business alone or expect sales to pour in when you have a website going. Make sure you get registered with the state Real Estate Regulatory Authority and network as much as you can for success.

Networking is the key:

Your success depends on how well your networks are in the industry. Some clients may be hard to deal with or maybe you don’t have something they like. Instead of turning these customers down you can ask your fellow agents if they have properties that match the criteria of the customer. That way, at the same time, you’d be able to support your colleagues and prospective clients. You should talk of splitting the fee, because, after all, if the agreement hits the final level, anything will be better than zero.

Know what works for you:

Lastly, it is all about maintaining good relation. Treat your important clients as part of family, wish them on festivals, provide them good investment options, stay in contact with them. Also, the more details an agent exchanges with its customers, the happier they will be. Happy clients mean good reputation in market. You just have to know what works for you & your clients.

The No. 1 housing company in Punjab, SBP Group is always available for you to help you become a successful real estate agent in Punjab.

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