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China Business Seminar In London: Why Baidu Advertising Is Becoming More Popular

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By Author: Barry Alison
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While more and more business enterprises from the West are stepping into the world of the digital market place, and promoting their promotional advertisement in the mainland China, they should emphasize in placing an advertisement in Baidu Adverting, which is a must plan for them. Why it’s so? It is due to more than 72% of stake in the Chinese digital market, Baidu has been recognized as being the largest search engine as well as an advertising platform in China.

Rather, we can state that, if you don’t give importance to have a good presence in Baidu, though various advertisements as suitable for your product, purpose, and budget you’ll find yourself at bay.
Contextually, it is important to be noted that the audience in China considers the genuineness of a corporate group or small enterprise with its presence in Baidu. And thereby to help you find and decide various advertising plans in Baidu, the experts in the China Business seminar in London can help you out greatly. Those advertising are also stated as follows:

Baidu Tuigang

Amidst the most demanding and appealing advertising plan under Baidu is Baidu Tuigang. The ad plan is designed exclusively for marketers to think of advertising in pay-per-click (PPC) advertising which acts akin to Google’s Adwords also known as Adsense.

It helps the advertising companies to display their corporate ads, especially on plan these ads appearing above Baidu’s SERPs and also businesses associated with Baidu Union. It is noteworthy that your PPC ads must be produced in the Chinese language while making them attractive and engaging to your target audience to drive them on your page. Nevertheless, before advertising, you should hold registration in Baidu.

Pay for placement (P4P)

Baidu’s P4P advertising service enables corporate groups to advertise on Baidu to reach consumers supported by applicable searches and thereby facilitates them to make bidding on particular keywords to display links of websites, which takes users to their product/service with terms and conditions etc., It also permits advertising companies to successfully obtain priority placements in Baidu’s SERP’s.

ProTheme

It’s an exceptional business promotional ad plan offered by Baidu and can be used by Baidu’s members of the Baidu Union only.

Baidu TV

Baidu advertising has entered in partnership with ‘Ads it!’ to extend this service. The Media Group allows advertisers to access directly to Baidu’s Union members’ websites.

Baidu DU Ad Platform (DAP)

Founded in 2016, Baidu’s DU Ad Platform enables Android developers to exhibit their ads to markets beyond China. This ad platform makes use of AI technology mechanism to develop ad performance and thereby helps boost advertising revenues. To know the best techniques to utilize the above advertisement plan in your digital marketing plan why not participate in the China business seminar in London and listen to prominent business personalities from China?

Get Started with Baidu

To maximize the usage of Baidu’s advertising mediums, and kick start your promotional activity in China, you’re suggested to hire a specialized digital marketing agency specializing in the area. However, to get you a general idea, here we assist you to know the great tools of Baidu, which you are required to use in your advertising plan.

Baidu Zhishu

It’s a brilliant index tool that has been designed to evaluate the behavioral data as well as kind of your advertisement. Apart from adding value to the searches, the tool enables you to find relevant keywords.

Baidu Keyword Planner

For working on Baidu’s PPC advertising, this tool has been designed for you that show the volume of searches the type of keywords you choose.

Baidu Analytics

Working similar to Google Analytics, this tool helps markets to have detailed statistics data. The information includes traffic visiting your site, their location, time of access, time spent on your site, and other data. This information can be well utilized in your proposed digital marketing plan.


Plan China is Westwin's insights sharing event which gives business owners in London the insights on China SEM, WeChat, Weibo, e-commerce, programmatic advertising, and more. To know more, visit https://planchina.co.uk/news/.

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