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Where To Advertise The Commercial Ads In 2021?
When the commercial ads first came into existence, the biggest platforms to broadcast were Radio, TV, and Newspaper. These platforms are still into existence. But the digitization has taken over almost everything in the past decade.
So, in the forthcoming years, more than these platforms, there will be a more engagement through the followings:
Social Media
Social Media Video production and marketing are on the verge of success in the following years. For at least a decade from now, social media platforms will be on the ace.
There is just a question of platforms for the respective niche of the brand. Your set audience will be active on any 2 to 3 applications. For instance, the commercial ads of the fashion products will go well on Facebook and Instagram over LinkedIn and Reddit.
Here is a detailed classification of the apps on which you can promote your commercial ads:
Instagram Reels
Now, as the Instagram Reels platform is new in the market, Instagram ...
... itself would promote it. It wants to have a more user base. So that the video content will invite more visitors.
For the products like fashion, footwear, or anything that has a market on visual content, will work the best.
Facebook Stories
The Facebook audience is slightly different from Instagram ones. Over the Instagram Reels platform, you will find millennial of Gen Z people more.
But on Facebook, the age group and overall demographic factor vary a bit. To get to them, you will need to draft a commercial ad production storyline in a specific manner.
Email Marketing
Email Marketing is still on the top. You will need to have your list. It is not necessary that every time you send your list a link to your commercial video ad.
You may share the video that educated them or makes them smarter. These videos will act as customized commercial video ads for you.
Besides Social Media Video advertising, there is hardly any competent platform into existence. The future of commercial ads is on digital platforms.
Pushpa Srivastava is a digital marketing executive. She is currently working in the Digital Marketing department of Sinema Films - New York video production company. She has 3+ years of experience in digital marketing.
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