Types Of Weibo Advertising You Can Acquire As Per Your Business Requirement

By Author: Damon Za
Total Articles: 80
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Weibo is one of the most famous Chinese social networks, is a must-know tool for marketers who want to engross in the area of Chinese digital marketing. The outcome you can receive from Weibo marketing in China is similar to you doing digital marketing on Instagram or Twitter outside China. Nevertheless, to do advertisement on Weibo is a complex art to master as it has various ad options and functions. Therefore, the article will try to explain the distinct varieties of ads on Weibo through its functions. It might help you in understanding Weibo more enormously and make an exhaustive decision to choose that which Weibo ads suit as per your needs.

Types of WEIBO ADVERTISING you can acquire as per your business requirement

1. Banner Advertisements

2. Weibo Search Engine Promotion

3. Fan Headline (“Fan stop”)

4. Fan Tunnel

BANNER ADVERTISEMENT

This advertisement is at the top of their website and pages of the mobile APP. The advertisement of the banner is more like a backlink that would lead you to the homepage of the advertiser when you click on it.

WEIBO SEARCH ...
... ENGINE PROMOTION

On Weibo’s discover page, there is a search tool for helping the users in finding what they are looking for. The point at which marketers are required to focus is the Weibo search bar as they like to offer the hot search list and the search keywords for ads would be listed on the top within a tag “promotion”. If your keywords are preferred already, you might not need to focus too much on it. If not, you might need to spend more expenses on it. But it is worthy of your consciousness.

FAN HEADLINE

Fan Headlines is the other famous advertisement option on Weibo. It could promote the account or the content being posted on Weibo directly by you or through other famous Accounts. And the publicity is fast and efficient. Besides, the Fan Headlines are updated on a daily basis and have a distinct column based on the target users. The Fan Headlines can be defined in three types:

• Fan Headline for Posts

• Fan Headlines for Others’ Posts

• Fan Headlines for Accounts

FAN TUNNEL

The development of the Fan Tunnel is almost the same as the Fan Headline. Nonetheless, Fan tunnel also publicize accounts and APPs.

MAKE A CLEAR GOAL ON WEIBO TO MOVE FORWARD?

When it comes to Weibo you need a clear aim. Making an official account and building a follower base amounts to nothing without a standard vision and series of content.

With marketing, you need to merge visibility, branding, reputation, and infrastructure of sales to make sure that you attain a long-term ROI (Return On Investment).

Weibo plays a crucial role in the process of sales as clients in China are conventionally social, the term ‘social commerce’ is frequently banded around but it is true.

Consumers look forward to this experience of quality with brands on social networks in a way we don’t in western societies. You have to be diligent, not just in choosing quality Mandarin content but also engaging the consumers & prospects through comments.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat, and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.