Baidu Advertising-an Indispensable Part Of Chinese Marketing Strategy

By Author: Damon Za
Total Articles: 80
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Baidu is the most popular search engine, which is used by more than 700 million users in China. It is tantamount to Google, used all around the world, except in China. Although there are several other search engines in China, Baidu has the potential to overpower all other search engines with more than 90% of internet users. This simple fact emphasizes the reason to advertise your business on Baidu to target Chinese consumers. Quite unlike western consumers, the Chinese believe that reputed and reliable companies spend money on advertising their products and therefore it is a worthy buy. Sneak a quick look at some of the other sensible reasons to advertise on Baidu while targeting the Chinese consumers.

Unfathomable growth of Baidu

Advertising on Baidu proves beneficial to foreign entrepreneurs, as it is the only search engine, which is growing in leaps and bounds since its inception in the year 2000. Baidu is constantly evolving with the inclusion of new apps and tools for marketing and advertising products on this platform. Baidu is undoubtedly the most effective advertising platform where millions of buyers and ...
... sellers can interact with one another in the virtual world. It offers more than 95% of penetration into the Chinese market space, which is otherwise quite complicated for foreign business entrepreneurs. With Baidu advertising, businesses can gain better online visibility and higher conversion rates.

Higher chances of leads and conversions

Regardless of the type of marketing and advertising channels you choose, the ultimate goal of any business enterprise is profit, which can be achieved through increased leads and conversions. Advertising on Baidu is cost-effective with numerous options to reach targeted or potential customers. It has the power to attract customers who are interested in your products and convert them into leads. With a well-calculated marketing strategy, your business can procure better Return over Investment. Moreover, there are various kinds of advertising options on Baidu, which include Display Ads, In-feed Ads, and Brand Zone. Entrepreneurs can use In-feed ads to reach out to a wide audience, particularly if it is a novel brand. It is also beneficial for entrepreneurs with a limited budget.

Great opportunity to stand out in the competition

Advertising on Baidu is quite a complex procedure as several barriers prevent the entry to this popular platform. Even local companies find it extremely difficult to post their ads on Baidu, which increases the opportunity for foreign entrepreneurs to stand out from the crowd. Starting a Baidu account is a complex and time-consuming process, which is, reason enough for most local businesses to opt for other advertising channels. The Chinese government ensures that only reputed and reliable companies post their ads on the Baidu platform. A Chinese representative approves these ads before it is posted online to ascertain that it contains no malicious content. Foreign entrepreneurs can hire a professional for assistance to advertise their brand on Baidu.

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