Content Marketing Trends For 2020 By Pikdigital Canada

By Author: Harry milton
Total Articles: 7
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Content Marketing is a form of marketing by creating helpful and relevant content to attract an audience and turn them into customers.
It is a more effective form of marketing compared to others, hence why it's popular in Canada and the USA.
If you are thinking, why I should go for it, many famous brands used it to gain sales and leads and some of them are a famous brand like American Express, Coca-cola, Toshiba, and many more.
Many studies have shown that content marketing gets 3x more audience/customers than a paid advertisement.
So, here are some Amazing content marketing trends for 2020.

In This Article

What is content marketing?

Content Marketing Statistics That Can't Be Ignored

How SEO Company in Toronto do Content Marketing

What should be the budget for content marketing

What is content marketing?
Content marketing is a strategic marketing approach focused on the creation of relevant, entertaining, compelling, and valuable ...
... content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action is called content marketing. It requires consistent posting and can change customer behaviors.
The content marketing does not involve in direct sales but can help to retain and acquire customers. For it to work, the content has to be engaging (or inspire response from customers) because if it doesn't, it has no marketing value.
Site traffic was once the metric of choice when it came to measuring the effectiveness of content marketing, but that doesn't tell the whole story of performance, the measurement of engagement that translates into conversions can be much more insightful.

Content Marketing Statistics That Can't Be Ignored
You might be wondering why you bother with content marketing? The numbers convincingly demonstrate the need to invest in this content marketing strategy:

90% of marketers use content marketing (although 70% of marketers don't have a cohesive or integrated content strategy).

The experience of leaders in content marketing brings 8 times more traffic to the site than non-leaders.

It costs 62% less than other marketing methods, and it generates more than three times as many leads.

PikDigital.ca was able to increase organic traffic (no paid ads) by using their content marketing strategy and SEO services in Toronto.

How SEO Company in Toronto do Content Marketing
The 3 main Content Marketing Goals are:

Lead generation

Establish thought leadership

Create/increase brand awareness

The content marketing agency can also be used to:

Acquire new customers and retain old customers

Drive traffic to your site

Increase customers loyalty

According to SEO Company in Toronto, content marketing typically influences almost every other online strategy. For example:

Content complements your SEO services by providing more inbound links, thereby increasing the authority of your domain.

You can reuse articles for social media campaigns and email marketing.

This can encourage more email sign-ups, especially when you offer “exclusive” content, like reports or white papers.

Cross promoting content marketing can open doors for you to build relationships with other brands.

Content marketing can also serve as a separate revenue stream for business, for example when creating in-depth content (like eBooks) that customers can purchase. This is also known as inbound marketing.

What should be the budget for content marketing?
75% of businesses increase their budget for content marketing.
Before deciding on a specific content marketing budget, first determine whether you need it and whether you will benefit from it.
While this is a hot topic for good reason, some types of businesses just aren't getting the same ROI from content marketing that is possible for them with other channels. 
How can you determine your current return on investment in content marketing? Understanding the ROI is up to the content marketing agency. They know which business offers the most and least amount of ROI.
**An easy way is to check on Google Analytics.

If organic traffic is already your # 1 conversion medium then you know content marketing works and maybe you should stoke the fire more than they say. If something works for you, go with it!

If organic traffic is a very small portion of your conversions, you might need to understand why. Maybe your content is ranking? Maybe your readers aren't interested in it? Or maybe you just aren't posting enough content.

What is the cost to hire a content marketing agency Toronto
While many consider organic traffic to be "free" in terms of promotion, content creation is a different story. Here are some of the more common costs associated with content marketing that you'll want to know about and budget for:

Website Niche and Structure
The website niche and Structure is important because it provides the medium for viewing your content. You might have the best content in the world, but your site visitors are having difficulty using your site or reading your content due to aesthetic or usability issues, your content marketing campaign just isn't working. 
The technical structure of your website has an impact on providing your services, which in turn affects the performance of content marketing campaigns.
According to digital marketing agency Toronto, The price for content marketing could vary from country to country. Because of the value of the currency. Canadians can pay less when they hire a south Asian/Canadian content marketing agency rather than paying to Kuwaiti content marketing agency in Dinar. Talent is everywhere.
In Canada, the common hourly rate for content marketing agency / SEO service in Toronto is anywhere from $50 to $200 per hour. 

Writing Blog posts
Blog posts are an important aspect of the content marketing agency. They are the main drivers of traffic, contribute strongly to SEO, and can influence your audience by positioning your brand as an industry leader.
As with the websites, you can purchase blog article packages through a huge range of prices. Some freelancers offer 500 to 1000 word blogs for as little as $ 1 each! But it's important to realize that in such cases, as in the rest of life, you get what you pay for.
When working with someone who is trying to write for a language that is not their own, you will inevitably have to compensate for grammar and spelling issues. Also, when working with a cheap writer you can't expect SEO knowledge to be in their process. It's also important to remember that Google performs readability analysis of your content to determine its relevance to your users. 
Again, this is all time that you, or someone you will end up paying, will need to factor into the cost of creating content. It is important and crucial. In this in-depth blog post, we've collected our top 19 proofreading tips, be sure to take a look.
When it comes to an average blog post, the cost varies. On average, a 500-word article can cost you anywhere from $ 50 to $ 250, but blog posts written by top writers can cost you up to $ 2000 for a 2000 word article. When working with one of the best copywriters, you can expect a well-thought-out, well-researched end product and, if necessary, minimal edits.

There are many more things that can be done by content marketing agency:
Infographics
Social media marketing
Videos marketing
Content promotion
Thanks for read the article I hope you understand the Importance of Content Marketing and its benefits. Stay tuned to know more...