123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Internet-Marketing >> View Article

Why You Should Consider Podcast Advertising

Profile Picture
By Author: Barry Elvis
Total Articles: 97
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

As the marketing world grows ever more advanced and competitive, you need to look into a variety of creative avenues to appeal to new customers. Podcasts have resurged in popularity lately, and businesses looking to gain a marketing edge are able to take advantage of this through podcast advertising. But what is podcast advertising and how does it work?

What is Podcast Advertising?

Podcast advertising is straightforward on the surface. As a business, you’ll contact a podcast and offer them compensation for advertising on their platform. Typically, there are two different models: CPA and CPM.

Advertising Models

CPM, or cost per mille, is probably the most common podcast advertising model. In this model, the podcast gets paid per every thousand downloads or streams. That means if a podcast containing your ad gets streamed or downloaded one thousand times, you’ll pay the podcast a set rate for that advertising space.

CPA, or cost per acquisition, is more similar to affiliate marketing. The podcast will run your ad and every time one of their listeners ...
... buys your product or service, you give a portion of the purchase to the podcast.

Types of Advertising

Once you decide which podcast advertising model you want to utilize, you’ll need to decide what type of ad you want to run. The most common is a plug from the host, where they’re given a brief script to read about your product. At some point in this podcast they’ll mention your company and read this script to plug the product.

The other most common option is a pre-recorded ad. This is similar to a commercial on a radio station and can be played at the beginning, at a set time during, or at the end of a podcast.

Choose Your Podcast

Keep in mind the audience of the podcast should be similar to your customer base. Brand congruence is going to ensure you get the most leads. For instance, if you’re a headphone company, advertising on a music podcast would likely get you a lot more leads than a history podcast. In the end, it’s your call and you know your product best, so choose a podcast that feels right!

Podcast advertising can lead to great ROI and it’s one of the best new ways to advertise today. By following these tips you can utilize this awesome marketing technique too.

Author Resource:-

I'm Barry Elvis, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. You can find his thoughts at podcast analytics blog.

Total Views: 139Word Count: 437See All articles From Author

Add Comment

Internet Marketing Articles

1. Why Is It So Important To Incorporate Digital Marketing Services Into Your Business?
Author: Sukhvir kaur

2. Ecommerce Website Produx Takes Up Multi-pronged Marketing Strategy
Author: Rathan Roy

3. Website Development Company In Delhi, Web Design Services In Delhi Ncr
Author: puneet vig

4. Accentuate Your Business With Best Usa Seo Services
Author: Hazel Brown

5. Orm Services – A Messiah In Today’s Ruthless World Of Social Media
Author: DML

6. Why You Should Consider Procurement Management
Author: Bell Integration

7. Stay On Top Of Your Game When It Comes To Software Licencing
Author: Bell Integration

8. The Pros And Cons Of Relying On Consulting Services For Your Software Needs
Author: Bell Integration

9. Daas – Your Solution To Disaster Recovery
Author: Bell Integration

10. Market Leader Brings Relief To Monitoring Concerns
Author: Bell Integration

11. Choosing The Best Cms For Seo To Boost Your Rankings
Author: Abdul Saleem

12. Internet Marketing Experts At Morbiz Release New Blog On Best Social Media Content Practices
Author: Jay Gilbert

13. Reasons To Choose Digital Marketing For Your Business
Author: Sonal - The Radiant IT Services Pvt. Ltd.

14. Web Marketing Experts At Morbiz Publish A New Blog On Launching A Successful Promotion
Author: Jay Gilbert

15. Digital Marketing: Which One Is The Best? Retargeting Or Remarketing?
Author: Digicomm Marketing Services LLP

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: