Best Ui Design Practices For Creating A Stunning Magento Store

By Author: Jonathan Paul
Total Articles: 66
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Customer experience directly impacts website conversion. An excellent UX can increase store conversions by almost 70 per cent. Hence, the significance of UX cannot be just overlooked. Keeping this in mind, when you are creating a store with Magento, you need to use the best practices to create an amazing UI for the customers. 
 
To help you out with this, an expert in Magento development in Perth has shared these tips. 
 
Keep the navigation intuitive and simple:
Easy navigation is what gives customers the best experience while using the store. And a simple yet intuitive UI can only offer easy and quick navigation. No matter how many categories or products are there, you need to manage and organise everything properly on the UI ensuring no complexities on the interface. No customer will love to deal with complex and cluttered web shops when they are shopping online. The faster the visitors find what they are looking for, ...
... the quicker they can check all they need. 

Create a proper menu page and not just the drop-down menu: - If there are a large number of products and categories, just a drop-down menu can confuse the customers. For this reason, it is always suggested to design a top menu with a maximum of 7 options on the homepage. When the customer clicks on the top navigation option, he or she must be redirected to the menu page having the entire list of the available products within a given category. 

Always use simple and short category labels: - This will make it easy for the customer to identify the categories and products that are looking for and will keep the UI neat and clean at the same time. 

Enable easy search option: - Optimised store search can have a positive impact on store usage and can ensure better customer satisfaction. So, make the search option and process simple for them. Provide a search bar on top of all the store pages and implement the search autocomplete feature for displaying the possible product choices depending on what the customers type in. 

Provide sorting and filtering options: - Filtering and sorting is a highly essential feature, which helps the customers to narrow down the options and find the exact product quicker. Revise the items and divide those into different categories and sub-categories for easy filtering. For example, if it is a clothing store then you can provide filter options like brand, price, colour, occasion, sleeve length, discounts, type, etc. Now, for sorting the items, you can offer options like high to low price, low to high Price, relevance, featured, most popular, discounted, etc.

 
Make sure the homepage is informative:
The homepage of an online store attracts the maximum number of customers. This makes it essential to cleverly design it keeping the customers’ point of view in mind. Make your homepage informative enough to give a clear idea about what’s going on in the store and what the store is all about. But be sure not to make it too cluttered. Be simple, clear, and self-explanatory. It is recommended to place this information block on the page: - 

Short description of the brand
Website search bar
Best-selling items and current offers and deals
Links of the core website pages and product categories
Customer reviews and testimonials
Call-to-actions

These above-mentioned components and data will definitely give the customers a clear idea about what customers can get from the brand, and what the business is all about without making the page look too messy and confusing. 
 
There are some more useful tips and practices for creating a customer-driven Magento store design like: - 

Simplify the customers’ shopping journey at every stage until the checkout. 
Minimise the number of clicks
Give product recommendations
Enable registration through social media platforms
Keep the content language simple

 
All these tips can together work the best for a great UI design of a Magento store. Just keep these in mind the next time you start with a Magento project. 
 
Jonathan Paul is an experienced developer of a reputed company for Magento development in Perth, PHPProgrammers. With several years of experience, the author has written this article to help out the designers and developers with some expert UI design tips for stunning Magento stores.

Jonathan Paul is a techie, knowledgeable and highly skilled Magento Developer of Australia working with PHPProgrammers who like to share his industrial knowledge and insights with the readers.