5 Reasons Why Your Business Absolutely Needs A Mobile Application?

By Author: Soumya Banerjee
Total Articles: 207
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Over the past couple of years, the need for mobile friendly websites gained more popularity. This got somewhat side-lined by the mushrooming growth of mobile applications that dominated the Play Store.


As India is ushering through a digital era, the importance of owning a mobile app for business is becoming all the more powerful. From improving your brand’s presence to reaching your target audience at their fingertips - you’d eventually have to approach a mobile app development company in Kolkata to build you a solid application! Some of the ways your business can benefit from this are:



Better Visibility


With an average Indian spending more than 4 hours on his/her smartphone, hooking your potential customers have never been so easy! Grab as many eyeballs over the app in s short time frame by increasing your business visibility. Greater the exposure, up goes your brand awareness. Keeping your customers engaged should be your mantra!



Infuse Customer Loyalty
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Perhaps, the second biggest reason to go for mobile-friendly mobile apps is to cultivate customer loyalty. With new built-in features, it has become a possibility for businesses to add promotions, in-ad purchases and create a lasting impact in the minds of the potential customers. And, for this you need you need to hire a leading mobile app development company in Kolkata right away!



Improved Brand Recognition


Gone are those when only traditional advertising used to pull the crowd. Nowadays, digital marketing is the key to establish your brand in this highly competitive market. And, having a mobile app for business can engage your audience like no other! This in turn can incline your potential customers into making a business decision.



Create a Direct Marketing Channel


From delivering e-brochures to keeping your potential consumers on their toes, a well-built mobile application can perform all of that. It is the jack of all trades! Providing information, placing an order – name it, and your smartphone application will be capable enough to handle that. So, taking the right decision, yet?



Advantage Over Mobile-Friendly Website


Although a mobile website will still be visible for quite some time now, the benefits of an app is far more. It notifies the user instantly using push notifications, can be personalised as your preference, better built-in social networking sharing feature and has customer loyalty features as well.



These are the more reasons why you should approach a mobile app development company in Kolkata today!



About the Author: This contribution has been made by Soumya Banerjee who has written a number of articles on mobile app development company in Kolkata and provides fruitful information. To know more, please visit www.sketchwebsolutions.com.