Advertising With Pay Per Click

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With the bad economy, more and more people are turning to the internet as a way to bring in a little bit of extra income. The businesses are easy to start up, and profits are largely dependent on how hard the owner is willing to work. Many of these new internet business owners struggle with just how to go about marketing their business. One of the most popular ways is advertising with pay per click. PPC offers website owners a unique way to position and brand their product or services and can impact their bottom line. Understanding just what pay per click advertising is, as well as its benefits and disadvantages, is the first step towards implementing a successful PPC campaign.

PPC advertising is nothing more than a way to position your website on search engine results pages. The system works on a bid basis under which potential advertisers bid for ad placement, keyword usage and visibility. Pay per click advertising allows advertisers to control how much money they spend on their pay per click campaign.

In most cases, PPC bidding takes place in an “auction” format. Users have the opportunity ...
... to choose how much they are willing to pay for each click they receive. The highest bidder receives the best placement. Practically speaking, if your bid is chosen, your paid advertisement will be at the top of the list. This is advantageous because research shows most viewers will only ‘click through’ to the top two to five search engine results.

The trick towards implementing a successful pay per click campaign is managing how much you bid, how relevant your keywords and landing pages are. Popular keywords often receive a large number of bids and clicks can run up to fifty cents each. Professionals will often bid much lower on more unique keywords in order to keep their PPC budget low. This strategy works well because unique keywords often net visitors that have a higher chance of converting once they reach your website.

The greatest advantage of pay per click advertising is the immediate impact it can have. By bidding high enough and placing an ad based on the proper keywords, website owners can expect to begin receiving more visitors almost as soon as their advertisement goes up. PPC systems like Google offer the biggest opportunity for growth as well as the fastest return.

The only drawback to this system of advertising is the cost. Popular and generic keywords can make using PPC ads cost prohibitive. Advertisers who select this method and do not carefully monitor their ads and budgets will be inevitably disappointed. Bidding $6.00/click for a keyword like ‘plumber’ may deplete your budget in a matter of a few minutes.

Pay per click advertising is one of the most popular and effective methods for advertising a business. Careful bidding, placement and management are all required to implement a program that will bring visitors and conversions right to your doorstep. Relevant keywords, ads and landing pages are also essential to the success of a PPC Campaign. Consider working with your SEO consultant on implementing a PPC campaign today, and watch your visitor counts skyrocket.