Search Engine Marketing In China - What Entrepreneurs Need To Know

By Author: Damon Za
Total Articles: 80
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Unlike the western countries where Google is the most prominent search engine, which is widely used, in China the scenario is entirely different. The country has its search engines that keep evolving and improvising with each passing day. One of the major search engines in China is Baidu and it owns a major share of the Chinese markets. Some of the other prominent search engines in China are Sogou, Shenma, and 360 searches. Due to the ever-evolving consumer behavior in China, new search engines with far more better and secure features emerge in the country. In order to penetrate the Chinese markets, every foreign business entrepreneur must understand the nuances of search engine marketing in China.

Ranking on Baidu

Although there are different search engines in China, Baidu still occupies the topmost position when it comes to search engine marketing. Ranking on the Chinese search engine Baidu is no mean feat. It is an extremely complicated process for foreign businesses to rank on Baidu. However, it is not altogether impossible. Entrepreneurs can utilize different tools on Baidu, which allows website optimization. ...
... Businesses that are keen on obtaining high ranking on Baidu must create a company profile on Baike, which is similar to Wikipedia. By utilizing Baidu search engine products, it is possible to create your unique space on the Chinese web page.

Baidu has some of the most powerful user products and it is ideal for small businesses that seek long-term profitability. It has the potential to locate and identify potential customers from over a million users.

Other search engines in China

Sogou is another popular search engine in China that is gaining immense popularity. Owned by Sohu, this search engine offers a gamut of internet services, which include advertising, games, news, and so forth. With a high-speed browser, Sogou utilizes unique techniques to display advertisements. Apart from being a popular search engine, it is also quite affordable for startup companies to advertise their products on Sogou. Shenma is another search engine in China, which is a joint venture between UC Web and Alibaba. It is known to be the second-largest mobile search engine in the country. Haosou or 360 Search is another search engine that has become popular for its unique products. It is one of the most used local browsers in the country with a huge user base for its antivirus software.

Businesses need to understand the functionalities of search engine marketing in China in order to build brand awareness and improve the prospects of sales. They need to take advantage of the ever-evolving consumer behavior and the changes in search engines. It is wise to seek the assistance of a local company to navigate through the digital landscape of China for a successful business venture.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat, and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit http://adstochina.westwin.com/who_we_are/.