Influencer Marketing- Your Next Marketing Strategy!

By Author: Srinivas Sarakadam
Total Articles: 8
Comment this article

An essential part of a business marketing strategy, influencer marketing utilizes popular social media influencers to promote your brand to their audience. This is a type of social media marketing and content marketing where influencers promote your product or services on their social media page.

What are the benefits of Influencer Marketing?
• Brand recognition
When promoted by a well-recognized influencer, it brings credibility and a wider reach to your brand. It helps in adding value to your brand and bringing recognition to it. If it’s from somebody you admire, trust or look up to then you’re more likely to trust their word for it. If a popular influencer vouches for your brand, more people would be willing to trust and opt for your brand.

• Reach their audience
When you get an influencer to promote your business, you’re directly reaching out to their audience. This helps increase your reach and promote your service to their audience. Reaching their audience is an opportunity to increase your potential customers and increase your sales and profits.

• Increase your Social ...
... Media followers
Connecting with Social Media influencers that are related to your business industry helps you reach out to their related audience and increase your Social Media followers. It increases your connections on Social Media and lets you directly market your products and services to them on your Social Media pages.

• Drive traffic to your website
When Social Media influencers post about your services, they help drive traffic to your website. This further helps boost your rankings and make your business easily accessible. Being an easily accessible service on Search Engines helps your business do and get better.

Collaborating with influencers
The best way is to pay them for promoting your business through their posts. Investing in the influencer market easily doubles your investment and helps you make much more money. Through their promotional service and reach, they lead customers to purchase your service.

Opt for Influencers with genuine followers.
Some users tend to create a fake following, but their likes usually give them away. If an influencer has thousands of followers, but only about 100 likes, then it’s pretty evident their followers aren’t genuine. Vouch for influencers with genuine followers who have taken the time to build their followers. This ensures that promotions by them are genuine that will help you reach their followers.

Find influencers that are related to your industry
Reach out to influencers that belong to the same industry as yours. If your business is about beauty products, reaching out to travel bloggers wouldn’t do you much good. Asking influencers from your industry would create a huge impact since their followers are an audience that would be genuinely interested in your brand.

I am a Business Influencer cum Mentor at Srinivas Business Desk. With my expertise in successfully developing a business from scratch, I provide a deep insight into success strategies for budding entrepreneurs.