Ecommerce Tips To Sell Network Equipment Online

By Author: Shane Emerson
Total Articles: 36
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With the Covid-19 raging across the globe, more and more companies are requesting their employees to work from home. In such circumstances, the demand for network devices such as hub, router, switch, bridge, gateway, modem, etc., has increased manifold.

If you have decided to sell network equipment online, you have to very careful in designing your store. Many times websites get high traffic but surprisingly that doesn't translate into sales. This has been mainly attributed to bad website design.

When there is no proper structure to the information being presented in the store, how can you expect your customers to make a purchasing decision?

Following are the eCommerce tips that can help you to improve your business:

Is your Navigation Simple?

Without a doubt, your website is the first impression of your business. In such circumstances, don't you think your website should have easy to use navigation? When you build an eCommerce store ...
... with complicated site navigations, it can frustrate online consumers to no end, resulting in loss of potential sales.

Simple website navigation will allow your visitors to quickly visit different sections of your site. They can browse through your website easily and find out the different network devices you are offering.

Ensure that your website's main navigation menu has all the links needed to view different pages of your site and find the specific products they are looking for.

Does your Website Look Professional?

Your website is the first point of contact for potential customers. Simply by looking at your website they can decide whether to do business with your company.

Despite selling high-quality products if your website doesn't look professional, your potential customers are likely to move to your competitors. To make a good impression, you need to create a strong visual brand identity.

When you have decided to sell computer hardware online, it is necessary to create a professional-looking website. Make sure your website has professional business logo, high-quality images, is consistent in style and design, and free from grammatical errors and spelling mistakes.

Several studies have shown that professional-looking websites are likely to be more successful as they help to build trust among consumers and drive conversions.

Can your Website be Viewed on Different Mobile Devices?

Your website not being responsive can hinder conversions despite getting high traffic. Mobile commerce has grown by leaps and bounds in recent years. Mobile eCommerce is expected to reach a staggering $2.91 trillion in 2020. It is projected to reach $3.56 trillion in 2021.

These statistics provide ample evidence about the need to make your website responsive. Consumers with smartphones and tablets can comfortably view your site. On the other hand, non-responsive sites fail to attract mobile users, which can lead to a drastic drop in sales.

Does your Homepage have a clear Call to Action?

If you want to sell products online and maximize your conversions, you need to have a clear call to action (CTA) on your homepage. As we all know, a clear call to action is a simple statement that conveys what you want your visitors to do.

Some of the top eCommerce sites in the world put a lot of emphasis on CTAs. Without a clear call to action, it can very difficult to boost conversions. Running a special discount sale without a clear CTA is like fishing without bait. To create an irresistible CTA and display it prominently on your homepage to increase sales.

Are your Consumers Abandoning their Shopping Cart?

Shopping cart abandonment could be one of the main reasons behind the loss of potential sales. Recent surveys show that more than 50% of visitors do not complete their purchase. This has been attributed to various reasons including lack of product details, high shipping costs, complicated registration process, lack of return policy, etc.

There are eCommerce platforms that provide details of customers who have abandoned their cart. To reduce shopping cart abandonment, you need to address the aforementioned issues at the earliest.

Shane is an American writer for various digital news publications. After being in the ecommerce industry for more than 15 years, Shane has a good understanding of what it takes to make an ecommerce business successful. His articles give insights on the latest trends in the B2C and B2B ecommerce industry. His ecommerce coverage is robust and provides everything from best ecommerce platform to improving your website site. He also likes to cover newsworthy events related to business management software, customer relationship management (CRM) and Quoting software.