123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Education >> View Article

How To Pack A Punch With Your Writing

Profile Picture
By Author: Voiceskills
Total Articles: 28
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

It’s good to be able to vary your copy style – different styles for different tasks. Deep level service pages or white papers, for example, are a place where people will be looking for detail, and will expect to find copy that lays out your process or explains the nitty gritty of how your products work.
When it comes to blogs, however, it is a different matter. Here you’re after copy that grabs people quickly, and packs a real punch.
So how do you do that?
Address the reader
The quickest way to pack a punch with your copy is to address the reader directly. Putting ‘you’ into whatever you’re writing is your short circuit to making a connection. How do you feel about that? More connected, I’ll bet than if I had written ‘how does the person reading this feel about that?’
Direct from me to you is the shortest way to hit home fast. Imagine your ideal reader, and forget about everything else, just write it to them.
Vary sentence length
Short sentences are another way to keep people moving so quickly through the copy in a way that doesn’t feel like a long hard read. Keep ...
... sentences short. That way people won’t drift off. They’ll stick with you.
Of course not every sentence needs to be super short. You want to pack a punch, not make the reader feel under fire. So vary the sentence length sometimes, so it feels conversational, but not like gunfire.
Get active
Active verbs make writing punchier. Seeing, running, jumping is all pacier than saw, ran or jumped. Similarly cutting out unnecessary ‘wills’ and ‘cans’ make you’re writing more direct. So don’t way ‘We can deliver solutions.’ Say ‘we deliver solutions.’ (Except don’t say ever ‘solutions.’ Find some real words that describe things people can picture instead. )
Add color
Metaphors and analogies can help pack power into your writing. I could tell you that last night in an Aberdeen hotel surprised me, because there seemed to be no women anywhere, except those working as waitresses, and that all the men seemed to be sizing each other up, and you might get the picture. If I told you it was like the Wild West, you’d get a quicker and sharper image of the place, and that picture will stay with you for longer. Metaphors add color and vision to whatever you’re writing.
Knock them out!
To summarize, the key to writing copy that packs a punch is to make it resonate with the reader. Put them at the heart of whatever you’re writing, keep the writing pacey and colorful, and get creative with your comparisons. It will knock them out!

For more info https://voiceskills.org/

More About the Author

VOICE Research and Training Institute is the brain child of KALVI Higher Education and Research Institute, Madurai, South India with the expertise and knowledge to empower learners in the communicative skills of the English Language running through the Industrial Hub of a community that influences a country at large.

Total Views: 366Word Count: 438See All articles From Author

Add Comment

Education Articles

1. Which Books Have Been Published By Iiag Jyotish Sansthan Founder Dr. Yagyadutt Sharma?
Author: Yagya Dutt Sharma

2. Sap Sd Training In Bangalore
Author: VITSAP

3. Agile Scrum Methodology Explained In Simple Terms For Beginners
Author: Learnovative

4. Blue Wizard Liquid Drops 30 Ml 2 Bottles Price In Hyderabad
Author: bluewizard.pk

5. How Java Skills Can Open Doors To Global It Careers – Sssit Computer Education
Author: lakshmisssit

6. How Digital Marketing Can Help You Switch Careers
Author: madhuri

7. Ryan Group Of Institutions Partners With Royal Grammar School Guildford, A 500-year-old Institution - To Launch Premium British Curriculum Schools In
Author: Lochan Kaushik

8. Join Site Reliability Engineering Training Hyderabad | Visualpath
Author: krishna

9. Top 7 Tips From An Mbbs Admission Consultant In India
Author: Rima

10. An Ultimate Guide To Mbbs In Russia; An Ideal Destination To Study Mbbs Course!
Author: Mbbs Blog

11. A Complete Overview Of Mbbs In Nepal!
Author: Mbbs Blog

12. Affordable Online Mba’s With Global Recognition...
Author: University Guru

13. Induction Training: Building Strong Foundations For New Employees
Author: edForce

14. Dynamics 365 Training In Hyderabad | Online D365 Course
Author: Hari

15. Why Aima Leads In Post Graduate Diploma In Management Excellence
Author: Aima Courses

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: