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Top 5 Tactics For Webshops To Adapt To The New Normal
All will agree that consumer behaviour and preferences have witnessed a drastic change ever since the onset of Covid-19, let alone the world of webshops. The priority among them is no longer anything else but isolating themselves from the community as much as one can, religiously maintaining social distancing and taking intensive care of loved ones. While most of them are in the ‘restricted living stage’, we forecast a transition to the new normal stage, whenever it’s going to hit, be it in a few weeks or after a couple of months.
Therefore, it’s incredibly important for brands to reimagine the customer experience online and make necessary investments in technology to prepare for the post-pandemic world or the new normal.
If you are anticipating a glorious future for your brand, get your digital media stacks adapted through the following five tactics:
1. Add Vivid Details to Online Shopping Experience
Do you know what draws shoppers to physical outlets instead of online ones? It’s the freedom to touch and feel the products. Though most of them have shifted to webshops for reasons like hygiene and safety, they might not be enjoying the experience. But as the owner of a webshop business, don’t you think it’s an opportunity to make them fall in love with online shopping? If it is, then improve your Product Details Pages (PDPs) through life-like details. Though it’s not anything new in fashion and lifestyle brands to lower product returns, create higher engagement and generate conversions, the trend has not quite permeated to the other sectors. So, if you are into groceries, consumer goods, electronics and other essentials, ensure enriching your PDPs with augmented visual experiences and videos.
2. Make Authentic Connections with Loyal Customers
While it’s a tad challenging to work outside the digital experience realm to bond with loyal customers through corporate citizenship and corporate responsibility, it’s quite easy to bring changes within. For instance, leverage user-generated videos and images to engage customers. Automation in video cropping, moderation and tweaks in the visual appeal is a wonderful way to achieve it.
3. Ensure Consistency of Rich Media Management in Magento Tech Stack
If your business is powered by a Magento webshop, then you must be already rendering a wonderful shopping experience to your customers. However, always remember to integrate a suitable media platform across the stack. This shall ensure consistent brand imagery that shall not only satisfy consumers from an aesthetic point of view but also prove functional by loading promptly on screens, big and small. The aim is to earn greater dividends from outstanding customer experiences.
4. Introduce Agility in Direct-to-Consumer Channel
In a world, where everything is dynamic, isn’t it obvious that consumer needs shall change overnight? If you can recall the phase at the outset of the pandemic, hand sanitisers, groceries and toilet papers were the most on-demand. But as the world shifted to restricted living stage, the priority suddenly swung to comfortable loungewear, items for kids’ craft classes, workout gears and educational aids. Hence, it’s incredibly important to bring agility to your direct-to-consumer channels. From altering visual messages to running sales and repricing products, you must always be on your toes to adapt to the sensitivities of your customers. Consequently, webshop design and structure should be flexible enough to cater to your aims of business agility.
5. Make Workflows More Efficient and Centrally Manage Digital Media Assets
Though many might think that working from home has improved productivity levels, others might disagree. The latter group of individuals are mostly juggling between household chores and daily targets set at one’s workplace. However, this too shall pass and as people will return to their places of work, retooling in anticipation of achieving workflow efficiency, shall begin. For the time being, start investing in cloud technologies. One of them worthy of mentioning is digital asset management to better manage an asynchronous team and ensure collaboration. Also, minimise bottlenecks and a fabulous way of achieving so is by automating repetitive media management tasks.
One thing is certain from the discussions and that is technology is the way ahead. After all, customers today are expecting enriched digital experiences. Only the ones who will deliver them shall be better prepared for the post-pandemic world, or as you say ‘The New Normal’.
Guiding businesses of all scales and sizes with an expert opinion on trending topics like webshop design, digital marketing, Magento webshop and mobile app development is the aim of this writer. Read her articles to better adapt to the current scenario of Covid-19 and prepare for the post-pandemic world.
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