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Why Meta Titles And Keywords Matter For Small Businesses?

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By Author: Harry Sazos
Total Articles: 13
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SEO plays a significant role in laying a strong foundation for the success of small businesses. You might be having a wonderful business, but if you are not ranking in search results, your potential customers may not be able to find you. The guidelines for SEO keeps evolving and will continue to change over time. However, the use of Meta tags and keywords in contents remains one of the constant practices in SEO. Before we dig deeper, let us have a quick look at why it is vital for small businesses:

Why it matters for Small Businesses?

Internet users usually don’t have the time or patience to open the second or third pages of search results.
Moreover, users tend to trust the sites that appear on the first page. Search Engine Optimisation plays a significant role here! SEO can boost the rank of small businesses, making it listed on top of SERP’s.

What are Meta Tags?

Meta tags are text snippets that describe the contents of the webpage. They are significant for boosting the rank of your webpage.

How to use Meta Tags?

Title Tag of Your webpage:

Meta tags should be added to each of your site’s pages. These tags appear as a short preview on the SERP. The title of the page can help the visitors identify what your page is all about. For instance, having a title tag such as ‘Contact us’ can help the audience identify that this page is where they can contact you. The experts in SEO Sydney Solutions can guide you better in this.

Meta Descriptions:

Meta Descriptions is the 160-character text that appears below the title in the SERP. You can add a brief description of your page in this text. By adding a clear and crisp description of your business, and by inserting some relevant keywords, you can help your prospects get an idea about what your business offer. A precise description not only helps prospects find your business, but it also helps search engines recognise and rank your pages. A Meta description should have more information than the title tag to help visitors. Also, by adding a clear call-to-action in Meta descriptions, you can encourage the viewers to take further steps.

What should be avoided in Meta Tags?

People often tend to over-do things or simply overlook certain practices that might cause them to lose their rankings on search engines. The experts in the best SEO services in Sydney advice to avoid making some of the mistake listed below for better results:

- Don’t stuff keywords

- Use only relevant keywords. Ranking for irrelevant keywords will be of no value to your business.

- Add plagiarism-free contents, titles or descriptions

- Use an appropriate length of descriptions

- Provide relevant, concise and useful information in Meta descriptions

- Rich and structured snippets should be the norm

If you are finding it hard to keep up with your competitors, talk to professionals at SEO Company in Sydney Australia, who will analyse your site and assist you in improving your SEO.

More About the Author

Best SEO Company Sydney - We are a fraternity of web experts, content writers, engineers, and interns zealous to help you reach your SEO goals.

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