Ppc Marketing Vs. Video Marketing

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One thing is for sure, a few years ago, the big buzz was all around banner ads.

That’s not really the case anymore, and there’s one good reason: USERS DON’T LIKE THEM. It’s pretty obvious that if people see banner ads and pop-ups as an annoyance, they are not going to be inclined to click on them. That’s exactly why anti-popup software was developed, after all.

This is why site owners experience the low click-through and conversion rates on banner ads. Live and learn, and that’s how markets evolve.

So now the buzz is on pay per click. Pay per click can have the effect of leveling the playing field between small companies and giant corporations, with minimal investment in marketing resources.

That’s the theory, anyway. But once again, markets evolve and there’s something that could change that equation once more, in the form of video marketing. Although PPC may get you on the first few pages of Google results, marketers are finding out that video marketing may be just ...
... as effective as PPC.

Andy Jenkins (from The Video Boss) says, “I use video because it’s more effective than anything I’ve ever tried. Bad video from people who are not even marketers are getting ranked, and it’s getting traffic, and it’s getting massive results…videos have ranked great in search engines with far less SEO effort than regular web pages.”

And as with many other web technologies, every new generation of video marketing gets a little easier, a little cheaper and a little more efficient. Gone are the days when a video presentation cost a lot in terms of tech savvy, front-end investment and equipment. The software needed for a simple video presentation is available online for reasonable prices, and an entry-level webcam can be all you need to get started. Even a PowerPoint or Keynote presentation can be turned into a lead-generating, sales-teasing page-one result that gets good click-through and conversion rates. And of course, video marketing appeals to a TV-reared generation that’s more inclined to watch images than to read text.

So does that mean that PPC is dead or on its way out? No way. Both have their strengths and weaknesses for marketers and companies. But it only makes sense that a small player in the market should use whatever resources are at its disposal. Hand-in-hand with some SEO know-how and PPC campaigning, video can be a part of a web presence to be reckoned with, even for small cash-strapped companies. And that’s not even thinking about how video marketing on social media like Facebook, Myspace, blogs, blog sites or wikis can be used to establish branding.

That, however, is a strategy that’s probably best addressed in a different article.

The one thing that’s clear in all this, though †it’s an arena that is constantly changing and evolving, and those who don’t stay on top of trends and exploit them are going to be left in the dust and playing yesterday’s game.

Contact us if you need help on PPC Marketing or Viral Video Marketing, we can help.