Simplify Your Online Marketing With Product Information Management

By Author: Sreejith Angamuthu
Total Articles: 19
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Today, online marketing makes a business tick. If you are looking to manage and expand your enterprise, then use the latest marketing strategies.
With everything online now, your target audience needs to know your business exists on the internet. Social media is one of the best ways to reach out to potential customers.
Let’s see how you can make changes to your business and be a step ahead of your competition.

- Digitize your business
Yes, this is your first step.
To help customers see your products online, first digitize your products.
MarketStudio is a product marketing portal from Questudio. It consists of a Product Information Management (PIM) system. As the name suggests, a PIM is used to manage all the products in your inventory.
The product information management system is a simple software to handle. The main element of this software is a Central Repository. It holds all the product information in minute details. The business website and any of the business locations utilize this centrally-located data. The repository also maintains data integrity and security.
- Create an attractive website
Now that you have all your product information integrated into a central repository, the next step is to create a responsive e-commerce website using MarketStudio. With an engaging layout and theme, your business website showcases the latest products to potential customers. Since the product data is consistent in the central repository, product information is up-to-date.
Utilize the various benefits of MarketStudio to display products according to themes, festivals, offers, etc. It also gives you secure payment gateways to ensure the privacy of user data. A vital element for any e-Commerce website!
- Create product catalogs
A positive way to build your business is to send across product catalogs. These brochures give potential customers insight into your product line. Attractive catalogs make a huge difference. Create catalogs that focus on images and information. Point-wise content is a better way to let customers know about the product.
MarketStudio has catalog automation services that are essential in creating stunning catalogs. Create catalogs for products, product categories, and families with the data from the central repository. The quick and efficient catalog creation process means you can spend more time managing other aspects of your business.
These catalogs can be in PDF form or print. Send these across to your vendors and retailers for quick product sales.
- Market the products online
You have now reached a crucial step in online marketing.
It is always beneficial to use multiple marketing channels to build your customer base. These channels are social media, marketing exchanges, emails, notifications, pop-ups, advertisements, etc. Use any or all of the channels to increase traffic to your website. Have a presence on most of the social media platforms like Facebook, Pinterest, Twitter, Instagram, etc. Market your products through posts, images, or adverts.
Publishing the catalogs across these multiple channels is made easy with MarketStudio. Custom catalogs reduce your time and cost in publishing and maintenance.
The product information management system simplifies the online marketing strategy to a large extent. Several companies have seen dramatic results after using PIM software. The experience is always a positive one.
These benefits speak for themselves:
• Automated PIM is efficient for all business enterprises.
• Accurate information stored in the central repository reflects on the business website.
• Secure payment options give credibility to your enterprise.
• Custom or template-based catalogs are easy to create.
• Cross-channel marketing helps to showcase your products worldwide.
• Publishing cost reduces dramatically as opposed to manual catalog creation.
• Classifying products by industry standards is also easy.
• You will see an increase in market reach from multiple online channels
• Growth in sales revenue helps build the business successfully.