How Can Google Adwords Help Grow Your Business?

By Author: Harry Sazos
Total Articles: 154
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When you start shaping your digital marketing plan, you’ll be looking for various methods that are available to grow your business online. One of the most popular methods to make your business thrive is PPC Sydney advertising.

PPC advertising can drive quality traffic to your website, which in turn boosts your revenue. Yes, Google adwords gives an opportunity to a business to dominate in the search engine results. As a leading Google ads agency in Sydney, we continually get asked about the advantages of using Google adwords over other options. So, we have detailed the benefits of using Google adwords and how it can help your business thrive.

Works Faster Than SEO

One of the significant benefits of using adwords is that it works much faster than SEO. Of course, organically ranking with SEO doesn’t cost you per click. But, Adwords gives instant result. Both SEO and adwords are great strategies. However, a well optimised adwords campaign can boost your revenue and gives quick results because they are focused on multiple keywords at a time and ads that appear on the top of the page get immediate visibility. ...
... However, that doesn’t mean you have to ignore organic resources.

Create Brand Awareness

In addition to boosting traffic, clicks, and conversations, Adwords help you create brand awareness. A study shows that ads lift brand awareness by an average of 6.6%. However, the rank also depends on the number of your brand name searches and its variations. So that is why you need to aim to increase brand awareness through search, as well as display ads.

Reach Targeted Audience

Through adwords, it is possible to reach the audience who are ready to make a purchase. In fact, PPC advertising has a potential reach of 90% of all internet users. If you are specialised in a particular product or service, the only people you need to show your ads to are potential customers you can serve, and adwords can help you reach your customers.

Behaviour-Based Strategising

Adwords allows you to track a customer’s behaviour. Yes, it is one of the rewarding aspects of digital marketing over traditional marketing methods. You can see where your money is being spent, and whether it is worth investing or not. This platform helps to measure every parameter so you can measure the results.

Save Money

Adwords aims to target the right audience who are more likely to be converted into customers which boost sales. You will know who clicked your ads, how many leads have been generated, how much traffic you have got, and how much you have invested. You can pause and enable your adwords campaign any time. You will know how much to spend and when to spend, which helps to save your money.

Need help in running adwords campaign? We, Adwords agency Sydney, can help you.