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How Magento Website Design Affects Your Sales
You may have made an excellent decision in choosing to go with a solid eCommerce platform like Magento, but there are still several factors you need to consider that will ultimately determine whether or not your online store is successful.
One of the major factors that delves into whether or not your website will get sales is actually in the design. Magento Website Design is extremely important because the overall aesthetics of a website are there to communicate your brand, while the layout, navigation, linking, and speed of a website determine user experience. If any of these areas is off, users will pick up on it and it could very well impact your ability to get sales.
Even if you have an amazing line of products, if your website design is off even a little, it can send signals of unprofessionalism and possibly even scams. Internet users are wary and have heightened senses when it comes to protecting ...
... their information and identity. If something appears lackluster or suspicious, it could automatically signal red flags.
This goes for both aesthetics as well as functionality. For example, if your product images are poor resolution, that reflects onto your brand. The user may wonder, are you professional enough to manage a website? Is this even your product or is this picture lifted from somewhere else on the web? Users want to know that when they enter your website, their needs will be met and that they are safe and secure.
Even a powerful eCommerce platform like Magento can’t design a website for you. It’s up to the owner to infuse proper design conventions into a website, even if it’s an eCommerce site. Your website isn’t there to merely host products, it’s there to connect with your customers, offer value, and act as the online face of your brand. Everything has to look and feel accordingly, and that means your Magento website design has to be flawless.
Where to Find Magento Website Design Services
It would be absurd to think that everyone should have to build an amazing website on their own. Despite all of the features that you get with Magento, you are still going to need a lot more than that to craft a great website. If you want your users to be able to find what they need and feel comfortable making a purchase on your website, you are going to have to look into hiring professionals to handle your website design.
1Digital® is an agency that knows eCommerce, and has extensive experience working on the Magento platform. Not only do they understand how to attract customers and get you sales, but they grasp the finer points of website design and know-how to deliver an incredible experience for your users.
There are certainly many avenues you could take when it comes to figuring out how to drive sales. Ultimately, it’s going to be the kind of experience your users have on your website that becomes the deciding factor. Nothing much else compares to having a streamlined and optimized website that allows users to navigate easily, find what they are looking for, and feel secure in their decision to click the “buy” button.
For this level of website design, you need an agency that has the expertise to make it happen. Choose 1Digital® for your Magento website design project and learn how their skilled professionals can help you drive sales. You can reach out to them at 888.982.8269 for more information, or you can visit their website to see if they are the right fit for you.
Author is a freelance writer and having successful experience in writing about Internet Marketing Services. Currently he is writing about how to choose Volusion Design Services and Magento Web Design.
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