Types Of Channel Used In Traditional Marketing & Digital Marketing

By Author: Growth Wizards
Total Articles: 6
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There are several marketing channels through which you can reach your message to the customer. As a business, it is important that you communicate your message to your customer base in the most effective way and at the least cost.

Broadly classifying there are two categories of communication channels

Traditional Marketing

Traditional marketing involves the use of traditional marketing channels

1.Print (magazines, newspapers, etc.)
2.Broadcast (TV, radio, etc.)
3.Direct Mail (catalogs, postcards, etc.)
4.Telephone (telemarketing, SMS marketing, etc.)
5.Outdoor (billboards, flyers, etc.)
6.Digital Marketing

Digital Marketing involves the use of internet-based marketing channels

1.Website (SEO, SEM, etc)
2.Social Media (Facebook, Instagram, Linkedin, Youtube, Twitter)
3.Email Marketing
4.Content marketing
5.Display advertisement
6.E Newsletters, Press releases, Web banner, etc

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