What Is Sales Crm And How It Is Help To Your Business ?

By Author: mohit gupta
Total Articles: 2
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Sales CRM stands for “Customer Relation Management” is a type of tool which helps a company or an individual to manage and get the touch points of the relationship between the company and customers. It is believed that if a company does not have a CRM facility it would be very difficult for the company to fulfil the needs of the customer and sustain in the market.
In this era of Digital world , marketing has also become Digital Marketing , so there is a wider scope for CRM tools or the companies that can provide CRM facilities.
Companies can now get in touch with their customers through different online mediums or platforms.
Why a company needs?
1. Automation
If we talk about CRM then its function varies from department to department . Marketing team can use this tool to analyse the responses of Customers towards a campaign , A sales department can use this tool streamline and pipeline management.
2. Proper Visibility of sales team and its performance
For a manager it is very necessary to keep a check on his down line and executives , their workflows , leads etc. Sales CRM provides the facility to have a proper command on the team and transparency in the work.
3. Facilitates in sending personalised outreach
Every sales executive know that the more personalised their outreach is, the more chances to recieve the feedback but sending personal outreach is a time consuming process. One of the benefits of CRM is the executives don’t have to spend time in curating emails. They can organise the information of cantacts in small lists and send the curated emails in masses.

Best software for sales CRM in 2020 :
1. Grahaak.com
2. Insightly
3. Salesforce
4. ActiveCampaign
5. Hubspot