What Is The Conversion Rate For A Website?

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The conversion rate means the percentage calculation of visitors who take the desired action.

Types of conversion:
The macro conversion includes purchasing a product, request customization, a quote, subscribing to a service.
Micro conversion: signing up for email lists, creating an account, adding a product to the cart.
The conversion rate depends on many factors. Some of the factors are:

Revenue strategy
Campaign Goal Macro or Micro
Acquisition/traffic strategy
Traffic Type (Organic and Targeted Traffic/Fake and spam traffic)
Seasonality
Natural disasters/adverse weather
Events & Miscellaneous
Reviews
Average Conversion Rate per Industry:
As per reported by Wordstream, across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

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