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How To Make Online Shopping Experience Better With The Latest Webshop Design Trends
It’s no secret that online shopping has evolved to be a part of our lifestyle now and the reasons are quite obvious. A well designed and developed webshop makes it convenient, prompt, less strenuous and quite affordable to shop from a wide range of products, ensuring an outstanding user experience. If you take a quick look at the statistics from the last year i.e. 2019, you would find that in Demark itself, 86% of the shoppers chose to shop online. The curve must have further risen amid Covid-19 pandemic as social distancing and quarantine has become the norm. Therefore, it’s imperative for every business selling online to embrace the latest webshop design trends so that moving ahead towards a digitalised future economy is seamless. Here are a few design practices that can help you to grow up to be more competent, commercially viable and functional.
A Union of Landing and Product Pages
A shopping experience does not necessarily start from the home page, but from product pages too, especially when customers are redirected from a SERP page or a social media network. Therefore, integration of hero shots, USP (Unique Selling Propositions), social proof etc to landing pages make for a great design. If you are a brand operating your business online, ensure you have all the discussed elements in the landing page to make for an informative one, likely to convert potential customers to loyal shoppers.
Animation and Micro-Interactions
A very effective approach to make webshop design more interactive, engaging and relevant is by integrating motion. From icon rotations to fabulous call to action graphic designs, all cater to a catchy interface. This, in turn, grabs the attention of shoppers and elevates the experience to a delightful one. So, if you are wondering on how to proceed, start working on an enjoyable transition from one page to another and add small animations to your landing page. Keep in mind that these should be meaningful and in tandem with the overall theme of your e-commerce site.
Mobile Optimised Design
Reports claim that almost 65% of the traffic on online retail stores today originate from smartphones and of them, around 53% of the sales successfully happen from hand-held devices. Therefore, it’s important for every brand operating online to accept the progress of mobile technology and optimise the e-commerce design for mobile devices. Remember, this trend is here to stay so go ahead with this responsive design and transform the shopping experience of your customers more effortless, regardless of location.
Unlike brick-and-mortar stores, online shops suffer from a poor visual experience. After all, you cannot touch the product or enjoy the same level of clarity that a physical store provides. Therefore, it’s time to transform that very drawback into your strength by investing in 3D shots and AR technology, which offers a 360-degree view of the featured product and let you visualise how furnishings appear in one’s room, respectively.
Technology has reached the pinnacle of advancement with the launch of AI-enabled chatbots. If you are overburdened with the job of informing your customers about shipping notifications and discount coupons, then switch to the artificial intelligence-enabled chatbots to do it on your behalf. Let’s not forget that it’s 4 times more effective and successful in finishing the discussed job and convincing potential shoppers to purchase products from them. Moreover, people are also restricting themselves from visiting stores in the mid of the crisis and resorting to voice assistants.
Interactive Design in combination with Personalisation
The trend now favours interactive design with a hint of personalisation to encourage the first-time purchasers to go ahead and make an informed decision. So, smoothen the shopping experience of your customers with recommendation quizzes, personalised web experiences and so on. Put simply, make your e-commerce site as interactive as possible.
The trend at present is not just to beautify a webshop by following the latest design fads but to ensure that it’s still relevant and practical so that shoppers enjoy a delightful experience at your online store. Pincreate, a webbureau københavn, has empowered many of those Danish businesses to thrive even amid the pandemic. You can be one of them if you partner with it to fine-tune your e-commerce site’s design to make for a wonderful overall shopping experience.
The author works in a webbureau københavn so knows all about the latest trends in the e-commerce world. She usually shares her knowledge through short, gripping and informative articles for interested readers looking for valuable insights to take their start-ups to a new level.
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