The Main Benefits Of Using Smart Biddings;

By Author: Verona Candy
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The main benefits of using smart biddings;

The machine learning algorithm uses a wide variety of data to make accurate predictions and bid adjustments. For best practice it is suggested to initially run a campaign on manual bidding to collect the data which can be used later by smart bidding algorithm.

Contextual Signals:
When the user searches on google, it will analyze in what they call contextual signals like time of day, device and location for better personalization.
It will also track, past searches, local SEO, mobile first ranking and so on.

Performance control:
It allows you to set performance targets and customize your settings to your unique business goals. You can also set device performance target for mobile, desktop, tablet with target bidding. This feature is in development stage only.

Transparent reporting:
Smart bidding offers reporting tool that gives you deeper insight of your bidding performance and it’ll help you quickly change if there is any issues.

These include:
Bid strategy report: It’ll show you how smart bidding strategies are working.

Bid strategy status: This is a detailed report which shows what’s going under the hood of bidding.

Simulators: The number of conversion your ads may receive if u set a different CPA.

Campaign draft and experiments: This works only for search and display campaign. This report will let you know how well smart bidding performs against your current bidding strategy.