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Zero Budget Marketing Idesas In 2020

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By Author: Sirivanth
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The key to ‘Zero Budget Marketing’ is usually spending time over cash.

Every professional business consultant will recommend creating a marketing plan as one of the first important steps for any business.

However, this step is often overlooked by boot-strapping entrepreneurs operating on a minimal budget.

Let’s face it – traditional advertising is expensive! We all know that. But luckily, with a little creativity, there are a variety of ways that businesses can “get the word out” about their products and services without breaking the bank!

Here are some top suggestions and resources to help you create a marketing plan that can lead to worldwide visibility for your business without spending a dime:

Optimize For Search Engines
Answer on Quora
Create Valuable Content
Leverage Social Media
Build Your Mailing List
Network
Gather Testimonials
1.
Optimize For Search Engines
Optimize your website for SEO. I know it will not lead you to immediate results but it definitely helps you in long run.

Everyone is only focusing on immediate leads and spending thousands of bucks on ads and this wont last for long.

Have patience and invest more time in white hat SEO practices and I will guarantee you that you won’t regret it. You generate leads organically without spending a dime on ads. There is a lot of content out there that talks about SEO.

I recommend you to follow Neil Patel and Brian dean’s blog backlinko to start of with SEO.

2. Answer on Quora
Quora is the best question and answer platform.

According to quora user statistics It has 300 million monthly active and its exceeding 38 million daily unique visitors.

Users rate of Quora is growing year by year. Both B2B and B2C companies are already leveraging Quora for their marketing strategy.

Quora can be best used for driving organic traffic for your website by answering user queries. It is the best platform to build trust of your audience by providing them the valuable answers.

3. Create Valuable Content
Create a content strategy. Content is the most effective way to drive inbound traffic.

Your content is also a huge part of SEO and drawing potential consumers to your website.

The content you create should be specific to your industry and offer value to your audience by answering their questions and solving their problems. Content can be:

Blog posts
Case studies
White papers
Infographics
Viral images/videos
Podcast/Webinar
4. Leverage Social Media
Figure out which social media platforms your target audience is using and get active there.

You have a lot of options. Facebook is the most widely used social network, while Twitter and LinkedIn are great for B2B connections.

If your product is visual, consider Instagram, Pinterest, or Flickr.

To get the biggest bangs for your invested time, you should also think about your target audience demographics (age, income, etc.) when picking platforms. These data from the Pew Research Center provides all you need to know.

Of course, you should use social media to promote your product or service, but that should only be a small part of your strategy. Use social media to:

Amplify your content
Engage with your audience.
Draw leads to your website
5. Leverage Social Media
Building a list of email subscribers can help you target high quality leads with email marketing.

The best way to build your mailing list is by including calls-to-action in your content prompting readers to subscribe.

You can also offer “carrot content” — these are free content that you give away in exchange for signing up, such as an ebook or white paper.

You’ll continue with your content campaign within your email marketing, but you can also offer direct discounts and advantages to turn these leads into real customers.

6. Network
Leveraging the prestige and audience reach of other industry leaders can only be accomplished through networking.

Use Linkedin and twitter to reach out to the influencers and as of the influencers are active on these two platforms.

If you have B2C product you can target instagram influencers. They have huge followers and collaborating with them help you reach more number of audience.

This is how you build your social media followers and create brand awareness.

So make efforts to get friendly with socially influential people, and use them as influencers for your own marketing. You can:

Solicit endorsements
Get them to share your content on social media
Guest post on their platform
Collaborate on content.
7. Gather Testimonials
If you are providing a quality product or service,eventually you will receive accolades for your hardwork.

And when you do, after expressing your gratitude of course, ask your clients if they would mind your quoting them as a “testimonial”.

99%of the time they won’t mind at all, and will actually be happy to be able to help in your promotion.

If can try to get video testimonials because this will have more value and build trust in your audience.

Post these testimonials on your social network profiles, your website, and in your brochures to let your prospective clients know how much your products and services are valued by others.

Conclusion:
This is just a sampling of ideas, but by now we see that there are enough valuable free marketing opportunities to keep ourselves busy for a lifetime!

Take it one step at a time, and soon we will find that we are establishing some wide-spread recognition.

In all of the marketing efforts, we should remember to stay true and only promote what you believe in.

And for the most part, try to avoid the hard-sell approach. Instead aim to inform, enlighten and even entertain your audience.

The message will reflect the values, and customers will be instinctively drawn to the business.

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